XM Satellite Radio has been attempting to reach out to its community for help. Why? They are attempting to build their business by paying you and me to refer new clients. I Rep is the name of this new business development program and XM is attempting to entice existing members to generate new subscribers — and get paid for it!
How effective will I Rep be for XM? It is hard to say at this time. This is a first foray into “community” involvement for them. In addition, the merger with Sirius will definitely impact the company and community going forward.
I am curious to see how well the XM community responds. Certainly money is an attractive motivator. Yet, XM has not been known for promoting online community involvement.
Watch over the next month or so to see if it truly does pay to inlist the aid of your online constituents to grow your business.
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