Social Media Summit Day 2 – Take Aways

By E. Brown

Day 2 is down but not out. In today’s line up was Mari Smith, Jason Alba, and Ann Handley. Mari covered the in’s and out’s of using Facebook for business while Jason revealed the power and reach of using LinkedIn. Finally, Ann ended the day with her Top 5 reasons to be on Twitter and listed some of the tools she uses.

My take aways from the today’s Summit are listed below. I have broken then down by Facebook, LinkedIn, and Twitter.

Facebook
Create a loyal following by:

1. Optimizing your profile
2. Choosing your core message
3. Creating a fan page
4. Adding “friends” strategically
5. Thinking about relationships first
6. Creating viral visibility
7. Running tests with social ads
8. Adding Facebook to your overall marketing strategy

Also, use Friendfeed.com as another means to networking and creating community. You can pull your Twitter tweeps, Facebook friends, and Google contacts in as well.

LinkedIn

• Create a comprehensive and complimentary Social Strategy for your organization
• Tie your Twitter tweets to your LinkedIn status updates
• Use keyword phrases in your profile summary
• Export your LinkedIn contacts to a personal database for backup and mining
• Use the Slideshare app for displaying presentations
• 2-Minute Per Week Strategy = accepting/rejecting connections and asking/answering questions

Twitter
Why use Twitter? Here are several reasons:

• Create a strong community of followers
• Use it to provide Customer Service
• Stronger brand awareness
• Networking
• Monitoring the online community conversation in regard to your organization

Tools to use:
- search.twitter.com
- backtweets.com
- bit.ly
- Tweetie (iPhone app)

Related Links
- Social Media Summit Day 1
- Social Media Summit Day 2

Social Media Success Summit ’09 – Keynote Take Aways

By E. Brown

Last nights keynote at SMSS09 with Gary Vee (Vaynerchuk) was high energy. The attendees especially liked the Q&A session afterward. Nothing like free business coaching.

Gary spoke for about 45 minutes (too short) but could have gone on for another 45 easily. The tweets were flying throughout the entire session. My take aways from the evening were:

• Use search.twitter.com or you’re making a BIG mistake
• Facebook Fan pages are far more important than Twitter as an “outpost”
• Look into and start using Tumblr
• Live-Streaming has  a huge fan base – leverage it
• Take ownership of your online brand
• Always have an affirmative call-to-action on your “homebase” (e.g. blog, homepage, etc.)
• Capture your visitors
• Work hard, but be sure to spend time with your family
• Enjoy what you are doing — be passionate about it

I am looking forward to the next group of sessions regarding LinkedIn and Facebook. I’ll keep you updated.

Have fun!

Related Links
- Gary Vaynerchuk
- Tumblr
- Social Media Success Summit
- TweetChat
- Social Media Summit Day 2