Why have few nonprofits made major investments in inbound social marketing?
How come nonprofits do not seem to understand the ROI or value of integrating social media across the organization?
When will more nonprofits have a dedicated person for inbound social marketing?
Why do many nonprofits think of inbound social marketing as an optional or add-on part of their overall marketing, PR, and donor development strategies?
As I thought through these questions, several possibilities came to mind based on my experience with nonprofits across the country:
The entry cost for social media management and inbound marketing tools seems too expensive for many donation-based nonprofits.
Determining the ROI for inbound social marketing campaigns means having a solid handle on existing data trends and intensely tracking and comparing the impact of social marketing campaigns across all channels.
Integrating social across the organization is rarely heard of and usually relegated to the marketing department – never being considered for customer service, donor development, public relations, support, R&D, nor sales.
Dedicated resources cost, yet if you want to do inbound marketing right it is worth the investment to get the right person or team in the door to monitor and manage it daily.
Inbound social marketing is here to stay and works best when it is integrated across all departments: operations, HR, marketing, PR, IT, broadcasting, customer service, and development.
Certainly, some will push back on these ideas it is built on my experience interacting with nonprofits. It is unfortunate, but I can count on one hand the nonprofits that have a dedicated resource for inbound social marketing.
This is where Heather’s book comes in. Every nonprofit C-Level should read this book. While a few may see this resource as a primer, everyone will get nuggets of wisdom to apply to their organization. An excellent companion book for ROI and social analysis would be Social Media ROI by Olivier Blanchard.
Start With Benchmarks
Below is a list of benchmarks that Heather has seen through her years of experience with nonprofits. While these are not strictly to be adhered to they are excellent goals to shoot for.
5000 fans/followers as a first tier goal
10,000 fans/followers as a second tier goal
$2,500 – $10,000 annual budget for:
eNewsletters
List building
Donation landing pages
20% email opens as a first tier goal
25% – 35% email opens as a second tier goal
eNewsletter of 500 words with 1-2 updates per month
$12.48 is the average value of an email subscriber
Online giving should equal 25% of all organizational giving
40-50 hours a week for social media management
Best Practices
I have also included a list of best practices that Heather recommends. Look at your organization and weigh these in light of your current situation.
Facebook
6-10 posts per week (1-2 day)
Goal is for 1 comment and 3 thumbs up per each status update per 1000 fans
Ads equal $1.07 spent to acquire a fan
Twitter
“Old school” retweet 80% of the time
Auto-RT (retweet) 20%
25% of all tweets should be replies and retweets
4-6 tweets a day (20-30 tweets a week) 8am-8pm
YouTube
1 video per quarter (3-4 per year)
Create a “Favorites” channel
Customize and brand your YouTube page
LinkedIn
1-2 updates per week
2 hours a month participating in online groups
Comment or participate 1-2 times per month to get your name out
Goal of group size should be 5000
Rotate “Manager’s Choice” discussions 2 times a month
Send group announcements 1 time a month featuring 3 articles
Launch a sub-group after the main group has reached 5000 members
Blog
Post 1-2 articles per week
Post summaries from events 1-2 days afterward
Choose only 1 category per post
FourSquare
Create a FourSquare Business Page
Add a reward for checking in or stopping by
Mobile
Link to mobile channels from mobile site
Text message open rate should be 90%
Send no more than 2-3 text messages per month
Expect to budget $10,000 to build a custom smartphone app
Promote apps for 2-3 months per year
Heather’s book if full of good information and how-to advice. You will especially like the checklists for getting started and tactical planning.
If you’re part of a nonprofit, purchase a copy of Social Media for Social Good and begin implementing the information immediately. If you have already been involved in social media marketing then compare your benchmarks for success to those above. You do not need to start with a big budget but in today’s world you have to be involved with inbound social marketing. It is not too late to catch up and you surely don’t want to get left behind.
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The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 150,000 times in 2011. If it were an exhibit at the Louvre Museum, it would take about 6 days for that many people to see it.
Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge. In this article, I will review 14 tips for creating a useful online survey.
Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. Try to envision each question as its own specific theory that you are testing. In addition, research has shown that people skim and skip on the web, so your online survey completion rate will be higher if the survey is short and succinct.
Try to begin the survey with interesting questions. Interesting questions will inspire the respondent to keep reading and complete the survey.
Develop questions with answers in the proper format for your purposes. For example, if you believe your students need more time to complete the questions in your lesson, ask, “How long did it take you to complete the unit and accompanying questions?” with various time intervals as possible answers.
Plan ahead of time how you and your company will analyze the information before you send out the final version of the survey. This may affect your questions and format when you realize that the statistical analysis you need to perform.
Use the simplest language possible and respect the respondent’s dignity when constructing questions. Your survey respondents will undoubtedly come from many different groups.
Use neutral language. The online survey is being developed to find out what your audience thinks and is not a forum for you to air your perceptions or opinions.
Relax your grammar a bit so your questions do not sound too formal.
Be sure to ask only one question at a time and put them in a logical order.
Avoid double negatives, difficult concepts, and specific recall questions. Respondents are easily perplexed when trying to interpret the meaning of a question that uses double negatives.
Try to use more closed-ended questions, with no more than one or two open-ended questions. Respondents usually have a better understanding of closed-ended questions because they are more straightforward and offer responses they can choose from. Open-ended questions require a written response.
Scaled response questions should have answers that are at balanced, comparable intervals. For example, offering choices of excellent, very good, good, and terrible would cause you to miss important information in between the values of good and terrible.
Whenever possible, responses should be developed as discrete amounts instead of general statements of quantities, with specific options from which to choose. It’s better to ask, “How many times a month do you go to the movies?” “0”, “1 to 3 times a month”, “3 to 5 times a month or more”, instead of “How often do you go to movies?” “almost never”, “once in a while”, “I am there at least once a week”, etc.
Name your survey and write a brief introduction. It prepares them for what is to come.
Craft a well-written subject line for the email you send with the survey to capture your respondents’ attention.
In summary, a well-written online survey has higher completion rates and is an effective method for gathering information.
When it comes to social media tools like Facebook, we are often asked, “How can I get more mileage out of [Facebook]?” and “How can I leverage Facebook for growing my organization?”
With the recent interface changes and the opportunity to reach over 500 million active users, Facebook has become the social media tool of choice. This month, we want to give you our 10 Practical Tips for Facebook.
Create a Facebook Page Most users start with a Facebook Profile. Profiles are intended for personal use. Facebook Pages are for business use, and offer a more robust set of features for content management. Facebook has even provided instructions for converting your Profile to a Page.
Establish Your “Vanity” URL
This is the customized extension for your Facebook Page: http://www.facebook.com/MyAwesomeCompany. This will make it easy for marketing and publishing your Facebook web address. You can get a personalized URL after your Page has been “Liked” by at least 25 people.
Post Regularly We recommend posting with the same frequency every other day and on weekends (we typically recommend posts in the mornings). This is the time you will get the most amounts of interaction, and that is the strength behind Facebook. We also recommend having multiple Page Administrators so in the event you are out sick or unable to publish, another administrator can jump in.
Take Part in the Conversation Your followers want to feel a sense of connection to you—a sense of community. Only posting information without responding to comments makes people feel ignored and not valued.
Be Authentic Every organization has a “tone”. Remember on Facebook, people expect you to be real and a little casual. Don’t be afraid of this. Show that your authentic responses are coming from a person by adding your name to the end of a company-related post.
Metrics are Your Friend Use Facebook Insights to see how your Page is being used. You can review statistics on wall posts, page views, discussion topics, and photos views. Also, “listen” to the conversations happening on your Page. This will help you gauge audience interest.
Add Images, Links, Feeds, and Videos Photos are a great way for people to feel connected to what you are doing as an organization. Tag your images for SEO by including your company name, location, and relevant keywords in your captions and album names. Leverage the power of links by including links not only to your branded website content, but other relevant and related topics through feeds or manual updates. Finally, videos are a fun way for people to see and hear you, as well as learn from your expertise on a subject.
Promote through Cross Pollination Be sure to link from your website, blog, emails, and social media feeds to your Facebook Page. Encourage your Page followers to link to your Page as well as share with their friends. You’ll be surprised how quickly your network will begin to grow.
Optimize Your Page for Search When creating your vanity URL, use “key words” for your organization such as your organization’s name. Be sure to keep it as simple as possible, and remember once you have chosen a name you cannot change it. Also, be sure to adjust your privacy settings for search rankings.
Advertise on Facebook If you feel your content is relevant and want to further target your audience, try Facebook advertising. Be sure to review the “Best Practices” and “Reasons for Rejection” as you begin. When pricing your ad, we recommend using “Pay Per Click”, since click-thrus are typically low on Facebook. Don’t let this worry you, as your ad will be viewed by thousands and drive awareness and interest.
Food for Thought:
If you already have a Facebook Page, what other tips or advice would you recommend?
What is the biggest mistake you are seeing from other organizations/companies on their Facebook pages?
It is offical: as of March 11, your Facebook pages are now using iFrames. What does that mean? For the average user, it really won’t mean much since the way you update your Facebook page will be the same, for the most part. For the more sophisticated user, here are a few things you will want to pay attention to: FBML has gone away and you can host your own media using iFrames.
Facebook Markup Language
The FBML tab is gone. If you used FBML on your old page, the tab will still be there but Facebook will not allow creating any new custom FBML tabs. Luckily, there are several companies that have come to the rescue and created applications you can use to continue to leverage FBML:
Wildfire (As of this writing, this app is free for the next 90-days)
For more information about what this means for you, see Mari Smith’s post about iFrames and Fan Gates. Other Items of Interest
Over the last months, Facebook has been making other changes as well, the most noticeable differences are Use Facebook As Page and Real-time Analytics for Social Plugins.
Use Facebook as Page
You used to access your Facebook page from the bottom of your profile, but now you can use the Account drop-down to use the feature Use Facebook as Page. When you click on this, you will be given a choice of the pages you own and can switch with a simple click. Switching back is just as simple: click on the Account drop-down and click Switch back to [your profile name]. Aside from the FBML changes, you can edit your page just like before by accessing all your tabs from the left sidebar.
Real-time Analytics for Social Plugins
Facebook also recently announced website and social plugin analytics to their Facebook Insights. This will allow you to gather more actionable data about your page and how well it is performing.
Food for Thought:
Have you already started implementing some of these changes?
What could you use a little more information about?
Sebastian Barros, at Penn Olson, has put together a nice list of 38 free tools for monitoring social media. Evaluating return on investment (ROI) or, for social media enthusiasts, return on engagement (ROE) is a must! Seeing results is often challenging for many that want to get a handle on what is happening related to their online brand.
Check out Sebastian’s article and be sure to visit the links to the resources listed. I think you’ll find some that will definitely need to be added to your tool box.
If this was helpful, let me know by commenting below. Enjoy!
How many of you have kids in school? How many of you have kids carrying HUGE backpacks to school? How many of you are paying doctor bills for your child’s back problems because of lugging around heavy books? Even the packs with wheels are a pain – literally. Ever seen a child try to roll one over a curb on his way to school? Not a pretty sight.
I’ll bet, once parents see the Kindle up close and in action, they will want to buy one for themselves. Talk about market share and saturation. I hear the distant sounds of Ka-ching!
Let me see, off the top of my head here are some ways this could be of benefit:
Less paper consumed
Less trees cut
Easier to update published content
Less trash from out-dated school books
Lighter pack backs
Less stress on children’s backs and bodies
Lower family medical bills
RSS feeds to teacher assignments
Bookmarks to teacher blogs
Exposure to Kindle eReaders
Create raving fans
I am sure the list could go on. Also, if you’re an Amazon employee, this is another opportunity for you to help out your local community. School administrators will thank you and parents will love you.
If you think this is a worthwhile idea, let Jeff Bezos know. Send him a quick email and let’s see what happens.
Feel free to comment here as well and let me know your thoughts or if there is anything missing on the list of benefits. If you do not see an upside to this idea, let me know that too.
This provocative clip gives you some data to chew on if you are wondering about the ROE and ROI of Social Media. Thanks Socialnomics – Social Media Blog.
“It [the Cheshire Cat] vanished quite slowly, beginning with the end of the tail, and ending with the grin, which remained some time after the rest of it had gone.” – Alice’s Adventures in Wonderland (1865)
I never ask the graduates of Wizard Academy, “What could we have done differently? How might we improve?” To do so would be to ask them to search their memories for disappointing moments. These are not the images I want to cement in their minds.
Instead, I ask, “What was your favorite moment during your time with us?” This causes the students to recall each of the high-impact moments during of their time on campus and relive those moments in their mind. It doesn’t matter what they choose as their favorite, I just want to flood their minds with happy memories.
The grin will remain after the rest of it is gone.
It is important to control the Last Mental Image (LMI.) What procedures do you employ to make sure your customer has a positive LMI of their experience with you? Comment below.
Day 2 is down but not out. In today’s line up was Mari Smith, Jason Alba, and Ann Handley. Mari covered the in’s and out’s of using Facebook for business while Jason revealed the power and reach of using LinkedIn. Finally, Ann ended the day with her Top 5 reasons to be on Twitter and listed some of the tools she uses.
My take aways from the today’s Summit are listed below. I have broken then down by Facebook, LinkedIn, and Twitter.
Facebook
Create a loyal following by:
Optimizing your profile
Choosing your core message
Creating a fan page
Adding “friends” strategically
Thinking about relationships first
Creating viral visibility
Running tests with social ads
Adding Facebook to your overall marketing strategy
Also, use Friendfeed.com as another means to networking and creating community. You can pull your Twitter tweeps, Facebook friends, and Google contacts in as well.
LinkedIn
Create a comprehensive and complimentary Social Strategy for your organization
Tie your Twitter tweets to your LinkedIn status updates
Use keyword phrases in your profile summary
Export your LinkedIn contacts to a personal database for backup and mining
Use the Slideshare app for displaying presentations
2-Minute Per Week Strategy = accepting/rejecting connections and asking/answering questions
Twitter
Why use Twitter? Here are several reasons:
Create a strong community of followers
Use it to provide Customer Service
Stronger brand awareness
Networking
Monitoring the online community conversation in regard to your organization
Last nights keynote at SMSS09 with Gary Vee (Vaynerchuk) was high energy. The attendees especially liked the Q&A session afterward. Nothing like free business coaching.
Gary spoke for about 45 minutes (too short) but could have gone on for another 45 easily. The tweets were flying throughout the entire session. My take aways from the evening were:
You may remember when I first started writing about Twitter and then when I started using it. I have found it fun and interesting using the micro-blog format. It is certainly faster than writing a 200-250 word blog article.
So how about you? Why do you Twitter? Do you like to keep up with friends and family? Do you view it as a “game” wanting to see how many followers you can gain? Do you use it as a form of self-expression or do you think of it as a way of developing community?
Let me know here in the comment section below. Enjoy!
If you’re a Web designer or part of a Web development team you gotta check out iPlotz. This subscription based SaaS has some very cool application for collaborative wire-frame development and workflow.
Browser-based, it works with Mac, Windows, and Linux. You can easily add and delete pages from your sitemap. THen add images, fields, navigation, etc. and size them accordingly. You can even link from within and without of your wireframe project.
To me, the real power comes in the collaborative aspects. You can invite others to work on the project and comment regarding any element or component of the pages being built. You can then assign to-do’s to members that only they can see as you start to move the project into production.
Check it out. For $99/yr and a gig of space you cannot beat the time savings.
I have to be honest, I have not researched this yet. So, I wanted to hear what you have experienced. I have heard that while the iPhone is cheaper to buy ($199) the cost of operating is more and so it all evens out similar to the original pricing.
Now, it’s your turn – talk back. Have you found this to be true or is the phone more competitive with other models and manufacturers?
I saw this on Twitter and visited the site. There is an interesting slant from a psychological point of view. They list 7 reasons why leaders fail. Are there only 7? What are other reasons?
Around two-thirds of workers say the most stressful aspect of their jobs is their immediate boss, their line manager (Hogan, 2006). While this will come as no surprise to most, this statistic suggests a massive number of unhappy working relationships. So, does this mean that leadership is failing on a massive scale? Well, not exactly…
A recent article published in American Psychologist beautifully explains why so many people experience their managers as piping hot geysers of stress (Vugt, Hogan & Kaiser, 2008). What emerges is that bosses aren’t inherently bad people (mostly), but that the modern culture of work sets them up to fail. Here are the seven main reasons I’ve picked out from this article for why leaders fail:
Blogging has become an impulsive contemporary art for careerists. Should you develop your own blog or shouldn’t you? Will it help or hurt your career? Let me present this canvas to you as a primer of sorts to think about this issue.
Much of my career practice and coaching involves an organizing thought: You own the business of your career. It’s your worklife mission, your vision. For years I coached and, some would say, admonished my clients to take ownership of their career paths as they work for someone else. When you do not own the business, one of the greatest ways you can help or hurt your career centers around your own online and offline reputation. With so many choices and so much information at the click of a computer key we may feel information overload no matter what our career field might be. We may also feel empowered to create or destroy.
What’s easy can be fun or dangerous. In a matter of minutes you can set up your Blogger, WordPress, Typepad or related blog site. And the minute you post? Your words can be accessed by billions of people around the world. No web designer needs to be hired. No technical guru at x dollars an hour has to listen to and potentially kill your ideas. You own this medium. You have freedom. You can say or site anything. There’s no waste of time and no need to white-board everyone else’s ideas.
It’s so easy but don’t let the impulsive ease of blogging let you forget about the eyes that watch your art, your views, your passions, protests, observations and objections.
How might this medium help – or hurt – your career direction and path?
How it can help:
1. You have an audience. Keep it positive. Blogging may add to the company’s brand and your position as an authority or subject matter expert within your company or your field. Jane S. worked at a powerful, regional advertising company. She cleared her personal blog through her boss, her boss’ boss and her company human resources department. They said she didn’t have to but with my advice she did. During a recession she has received two promotions and her blog has since been incorporated into the main site of the corporation because of its powerful, business development prowess. She says, “Now 40 percent of my time is incorporating my personal brand or blog into the company’s brand with the complete blessing of the executive team.”
2. Paint the right picture. Drive customer confidence. As you cite critical sources and make intelligent, important observations your personal blog augments your position within your company and promotes your company. You never bash your company. You can be yourself and be authentic. James P., a salesman, asked for permission from his company to comment on his business travels and business adventures as a technology sales consultant. Customers love the funny, idiosyncratic stories. James says, “My blog has been a business generator for the company and earned me four speaking engagements on behalf of the company and four speaking engagements locally that were sponsored by local sales networking organizations. I can’t believe it. It’s made me kind of recession-proof in my career!” His first book is being self-published and his company uses him to teach and train all new sales personnel.
3. Get a raise and a promotion. Defend the faith. Blogging helps you document and publish your ideas while associating with great people. Again, Alice P. published her blog under a pseudonym two years ago. Today she has kept the quirky observations about life, travel, art and kids quite eclectic. Her blogging has incorporated funny observations about office life without offending anyone at work. It’s been serialized by the company and referred to. The CEO thought her site should be commented on, featured and linked to by the company to help with esprit de corps. Alice states, “Now I have an in-house company editor who helps me promote and publish my blog. We’ve added videos and more fun stuff. The company pays me monthly.” She keeps her comments happy, funny and still personal.
How blogs can hurt:
1. One small step. Negative posts can be fatal. Blogging can open you up for many legal, liability and employment questions, problems or crises. Last year, Jim C. came to me after he had posted a rather nasty post on his Top Ten Worst Retailers in the World blog. His company did business with two of those retailers and as nosy or highly-sensitive corporate personnel found out about his lambaste it caused a rift at the company. According to Jim, “This year for other reasons I was let go. It was not the economy. I crossed the line.”
2. Pictures tell a thousand stories. Larry seemed to pipe up at work a lot about things that bothered him. So he decided to publish a seemingly anonymous blog. As a techy he posted hundreds of comments on political ideas, people he thought should be impeached and railed against what he considered bad taste and fashion. He did this anonymously under a lot of different names. But when he decided to take pictures at the year end Christmas party and publish captions that offended nearly everyone, he was, well, suspended without pay forever (fired).
3. Beautiful art can be destroyed. Craig became disillusioned after an 18-year career. Nearing retirement, his company had promoted three people younger than him to the technology director level. Years ago he had engineered their web presence. Knowing that having no blog presence left his company vulnerable, he found it increasingly interesting and titillating when he created a blog presence, added negative comments to company products and dumped a list of customer complaints onto the proverbial, anonymous IHATEXCOMPANY.com, the site a former employee developed to stick it to the man. Under pressure, the IHATEXCOMPANY.com author faced legal entanglements and gave up Craig’s name as a blogger. Now Craig is in litigation. It’s not looking good.
Imagine you’re an artist like Michelangelo dipping brush to paint; a seemingly limitless creative well. You’re halfway done with your masterpiece, the signature of your worklife and rather spiritual mission. As you take your impossible position on the scaffold to paint more of the Sistine Chapel you have a thought. Imagine you could destroy your Sistine Chapel with one strike of the match. Like the great artist, blogging can help you take ownership of your career and worklife vision. Of course, it can also be just for fun too. But let’s also realize you, like the great artist, have the power to create or destroy your career future with just a few strokes or decisions.
Make sure you know your audience and you understand the potential impact of your newly -minted blog posts. It could make a lasting impression and a permanently positive or negative impact on your career picture.
Paint yours. Paint it well.
John M. O’Connor, MFA, is the President of Career Pro of NC, Inc., a comprehensive career services organization specializing in Executive Outplacement, Corporate Outplacement, Federal/Military Career Transition and Consulting. He was appointed to the Board of Directors (2006) for Raleigh-Wake Human Resources Management Association (RWHRMA.org). He is also a Certified Career Coach, Certified Resume Writer, and Credentialed Career Master.
I love creativity in all things. As I look for creative ways to educate and train I happened upon this video. Here Tim Brown, from Ideo, discusses creativity in the workplace and how it breeds innovation. Yet, what I think I like best about his entire presentation is the way Tim got the audience involved in his talk. So, set aside 20 minutes and enjoy this TED Talk by Tim Brown.
Who would think a friend half-way around the world would talk me into joining Twitter? Well, Justin did, but I admit I am still skeptical. I have been tweeting for a coupe days and only have 7 followers…hmmm. Could be my original conclusions were right (See Related Articles).
I’ll give it some time and try several different environments. Who knows, I might like it.
Also, let me know if you’re on Twitter too! You can find me at eweirdguy.
I often remind my clients that when they are interviewing for an open position, they are interviewing the employer as much as the employer is interviewing them. By paying attention to the subtle clues in the office environment, job seekers can gain a better perspective on the culture of the company or division. This way candidates can make more informed decisions regarding fit. Here are a few tips to help you size up the work environment of the company you are interviewing with.
1. If possible, schedule your interview early in the morning, late in the day, or during lunchtime. When you arrive look around and see who else is there at that time. If you have an early morning or early evening appointment and the office is packed, chances are that the culture is one that necessitates coming in early or staying late. If you interview during lunch and everyone seems to be eating at their desk, that could be a clue about the culture of the organization. If you are interviewing with a company that has a company parking lot, observe how full the lot is during these hours to determine if late nights or early mornings are part of the culture of the entire organization.
2. Ask to do a walk-through of the office. If you have made it to the second round of interviews, consider asking to see the office space. This allows you to canvas the physical space, but again gives you important clues about the office culture. Is the set up cubicle style, big open spaces, windowed offices, or a lot of closed doors? Does the space appear clean, well maintained and feel like a place where you would feel comfortable and safe?
3. Make small talk with the receptionist. This is important for several reasons. Many hiring authorities ask the receptionist their impressions of candidates that come in to apply for jobs. Make sure their first impression of you is positive. Through your conversation, you may gain valuable tidbits of information or see firsthand what types of people come through the reception area and how they interact with each other.
Note any interruptions during the interview. Again, this could be a sign of what it’s like to work in that particular environment. Did your interview start on time or were you kept waiting? Is the interview conducted in a quiet environment behind closed doors? Does the person interviewing you interrupt the flow of the meeting to take phone calls? Does the interview end abruptly due to some sort of office crisis? While there are some hiring authorities that “stage” interruptions to see how you deal with them, I truly believe that for the most part these are not planned. Instead, this can be indicative of the department’s culture or the hiring manager’s style.
4. Observe preferred communication styles. How were the interview and follow-up meetings arranged? Were they set-up by email, phone, or snail mail? Does the company prefer one-on-one or group interview formats? Did the hiring manager give you any technical tests or assessments as part of the interview process? By observing the different ways companies interview and gather information, job seekers can begin to uncover how information is managed and validated by members of the organization.
Of course, no interview scenario is perfect and I’m not suggesting that you penalize a company or hiring authority if a glitch occurs during the interview. But it is important to observe the rhythm of the office and factor that information into the final decision making process. What have you observed during your interviews and how has that information influenced your feelings about a company or a job?
Barbara Safani, owner of Career Solvers, (www.careersolvers.com), has over twelve years of experience in career management, recruiting, executive coaching, and organizational development.
Really? Who says, blogging is dead? Maybe it was Jason Calacanis. Well, if you’re Jason and your tired of writing lengthy content…yeh, blogging is probably dead for you. Twitter is short, sweet, and to the point. And, it doesn’t hurt if you have a following or are seen as a bit of a celebrity.
Well…it makes all the difference!
If you’re an average person, what do you care? If you’re blogging for your family and friends, then guess what? Blogging is not dead. If you’re tweeting for family and friends, good for you. Although, I question whether your family is reallt interested in where you are at any given time or how many times cute-little-Suzy rolled peas up into her 8-month-old mouth (See Twitter Is For The ADD Generation).
Sorry Jason, blogging is not dead. Twitter is fun for some, but it will soon be replaced by a type of video tweeting and live friend0finder mash-ups.
What do you think? Take the poll or make a comment.
I recently read Heather Mansfield’s book, Social Media for Social Good: A How-To Guide for Nonprofits. As I finished the book several thoughts came to my mind:
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Day 2 is down but not out. In today’s line up was 
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