Inbound Social Marketing and Nonprofits

April 29, 2013

socialmedforsocialgoodI recently read Heather Mansfield’s book, Social Media for Social Good: A How-To Guide for Nonprofits. As I finished the book several thoughts came to my mind:

  1. Why have few nonprofits made major investments in inbound social marketing?
  2. How come nonprofits do not seem to understand the ROI or value of integrating social media across the organization?
  3. When will more nonprofits have a dedicated person for inbound social marketing?
  4. Why do many nonprofits think of inbound social marketing as an optional or add-on part of their overall marketing, PR, and donor development strategies?

As I thought through these questions, several possibilities came to mind based on my experience with nonprofits across the country:

  1. The entry cost for social media management and inbound marketing tools seems too expensive for many donation-based nonprofits.
  2. Determining the ROI for inbound social marketing campaigns means having a solid handle on existing data trends and intensely tracking and comparing the impact of social marketing campaigns across all channels.
    1. Integrating social across the organization is rarely heard of and usually relegated to the marketing department – never being considered for customer service, donor development, public relations, support, R&D, nor sales.
  3. Dedicated resources cost, yet if you want to do inbound marketing right it is worth the investment to get the right person or team in the door to monitor and manage it daily.
  4. Inbound social marketing is here to stay and works best when it is integrated across all departments: operations, HR, marketing, PR, IT, broadcasting, customer service, and development.

Certainly, some will push back on these ideas it is built on my experience interacting with nonprofits. It is unfortunate, but I can count on one hand the nonprofits that have a dedicated resource for inbound social marketing.

This is where Heather’s book comes in. Every nonprofit C-Level should read this book. While a few may see this resource as a primer, everyone will get nuggets of wisdom to apply to their organization. An excellent companion book for ROI and social analysis would be Social Media ROI by Olivier Blanchard.

Start With Benchmarks

Below is a list of benchmarks that Heather has seen through her years of experience with nonprofits. While these are not strictly to be adhered to they are excellent goals to shoot for.

  • 5000 fans/followers as a first tier goal
  • 10,000 fans/followers as a second tier goal
  • $2,500 – $10,000 annual budget for:
  • eNewsletters
  • List building
  • Donation landing pages
  • 20% email opens as a first tier goal
  • 25% – 35% email opens as a second tier goal
  • eNewsletter of 500 words with 1-2 updates per month
  • $12.48 is the average value of an email subscriber
  • Online giving should equal 25% of all organizational giving
  • 40-50 hours a week for social media management

Best Practices

I have also included a list of best practices that Heather recommends. Look at your organization and weigh these in light of your current situation.

Facebook

  • 6-10 posts per week (1-2 day)
  • Goal is for 1 comment and 3 thumbs up per each status update per 1000 fans
  • Ads equal $1.07 spent to acquire a fan

Twitter

  • “Old school” retweet 80% of the time
  • Auto-RT (retweet) 20%
  • 25% of all tweets should be replies and retweets
  • 4-6 tweets a day (20-30 tweets a week) 8am-8pm

YouTube

  • 1 video per quarter (3-4 per year)
  • Create a “Favorites” channel
  • Customize and brand your YouTube page

LinkedIn

  • 1-2 updates per week
  • 2 hours a month participating in online groups
  • Comment or participate 1-2 times per month to get your name out
  • Goal of group size should be 5000
  • Rotate “Manager’s Choice” discussions 2 times a month
  • Send group announcements 1 time a month featuring 3 articles
  • Launch a sub-group after the main group has reached 5000 members

Blog

  • Post 1-2 articles per week
  • Post summaries from events 1-2 days afterward
  • Choose only 1 category per post

FourSquare

  • Create a FourSquare Business Page
  • Add a reward for checking in or stopping by

Mobile

  • Link to mobile channels from mobile site
  • Text message open rate should be 90%
  • Send no more than 2-3 text messages per month
  • Expect to budget $10,000 to build a custom smartphone app
  • Promote apps for 2-3 months per year

Heather’s book if full of good information and how-to advice. You will especially like the checklists for getting started and tactical planning.

If you’re part of a nonprofit, purchase a copy of Social Media for Social Good and begin implementing the information immediately. If you have already been involved in social media marketing then compare your benchmarks for success to those above. You do not need to start with a big budget but in today’s world you have to be involved with inbound social marketing. It is not too late to catch up and you surely don’t want to get left behind.

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14 Tips For A More Effective Online Survey

December 20, 2011

By Dana Fine

Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge. In this article, I will review 14 tips for creating a useful online survey.

  1. Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. Try to envision each question as its own specific theory that you are testing. In addition, research has shown that people skim and skip on the web, so your online survey completion rate will be higher if the survey is short and succinct.
  2. Try to begin the survey with interesting questions. Interesting questions will inspire the respondent to keep reading and complete the survey.
  3. Develop questions with answers in the proper format for your purposes. For example, if you believe your students need more time to complete the questions in your lesson, ask, “How long did it take you to complete the unit and accompanying questions?” with various time intervals as possible answers.
  4. Plan ahead of time how you and your company will analyze the information before you send out the final version of the survey. This may affect your questions and format when you realize that the statistical analysis you need to perform.
  5. Use the simplest language possible and respect the respondent’s dignity when constructing questions. Your survey respondents will undoubtedly come from many different groups.
  6. Use neutral language. The online survey is being developed to find out what your audience thinks and is not a forum for you to air your perceptions or opinions.
  7. Relax your grammar a bit so your questions do not sound too formal.
  8. Be sure to ask only one question at a time and put them in a logical order.
  9. Avoid double negatives, difficult concepts, and specific recall questions. Respondents are easily perplexed when trying to interpret the meaning of a question that uses double negatives.
  10. Try to use more closed-ended questions, with no more than one or two open-ended questions. Respondents usually have a better understanding of closed-ended questions because they are more straightforward and offer responses they can choose from. Open-ended questions require a written response.
  11. Scaled response questions should have answers that are at balanced, comparable intervals. For example, offering choices of excellent, very good, good, and terrible would cause you to miss important information in between the values of good and terrible.
  12. Whenever possible, responses should be developed as discrete amounts instead of general statements of quantities, with specific options from which to choose. It’s better to ask, “How many times a month do you go to the movies?” “0”, “1 to 3 times a month”, “3 to 5 times a month or more”, instead of “How often do you go to movies?” “almost never”, “once in a while”, “I am there at least once a week”, etc.
  13. Name your survey and write a brief introduction. It prepares them for what is to come.
  14. Craft a well-written subject line for the email you send with the survey to capture your respondents’ attention.

In summary, a well-written online survey has higher completion rates and is an effective method for gathering information.

About the Author:

Dana Fine is a Senior Instructional Designer at SyberWorks, Inc http://www.syberworks.com. SyberWorks is a custom e-Learning solutions company that specializes in Learning Management Systems, e-Learning solutions, and custom online course development. Dana is also a frequent contributor to the Online Training Content Journal.


eBooks and eLearning – Finally!

January 6, 2010

By E. Brown

Now, a group who “gets it!” CourseSmart has released this movie of how eBooks are going to change and adapt — they have to — for the next generation of reader and learner. Also, the rumors of the Apple “iSlate” make this reality a lot closer than you might think. So, where might this leave the Kindle? You be the judge.

Do you think there will be a market for this product? How do you think it will revolutionize learning?

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Are You A Dreamer?

August 26, 2009

Do you feel misunderstood?

Do you have trouble remembering details and instructions?

Do you love positive feedback, yet not desire to conform to the cultural mold of expectations?

You are not alone.

Lately, I have been doing reading about cognitive styles. Primarily, there is plenty of information about strong-willed children/adults and High-D personalities as well as compliant children/adults. Yet, there is little information out about “Dreamers.”

Dr. Dana Spears and Dr. Ron Braund have a very interesting book on Dreamers, the passionate-creative-culture-changers of the world. Join me soon for a more in depth look at this type of individual and see if you are a mold breaker.


Kindle’s For Kids

August 17, 2009

amazon_kindleBy E. Brown

How many of you have kids in school? How many of you have kids carrying HUGE backpacks to school? How many of you are paying doctor bills for your child’s back problems because of lugging around heavy books? Even the packs with wheels are a pain – literally. Ever seen a child try to roll one over a curb on his way to school? Not a pretty sight.

Here’s an idea for Amazon — why not work with the National Education AssociationState Departments of Education, or the U.S. Department of Education and give K-12 school kids Kindles with all these “heavy books” loaded into them? The schools own the Kindle’s and when the child graduates, he or she will certainly want to have one of their own. Did someone say, next generation adopters/consumers?

I’ll bet, once parents see the Kindle up close and in action, they will want to buy one for themselves. Talk about market share and saturation. I hear the distant sounds of Ka-ching!

Let me see, off the top of my head here are some ways this could be of benefit:

  1. Less paper consumed
  2. Less trees cut
  3. Easier to update published content
  4. Less trash from out-dated school books
  5. Lighter pack backs
  6. Less stress on children’s backs and bodies
  7. Lower family medical bills
  8. RSS feeds to teacher assignments
  9. Bookmarks to teacher blogs
  10. Exposure to Kindle eReaders
  11. Create raving fans

I am sure the list could go on. Also, if you’re an Amazon employee, this is another opportunity for you to help out your local community. School administrators will thank you and parents will love you.

If you think this is a worthwhile idea, let Jeff Bezos know. Send him a quick email and let’s see what happens.

Feel free to comment here as well and let me know your thoughts or if there is anything missing on the list of benefits. If you do not see an upside to this idea, let me know that too.


How To Improve Your Learning

February 6, 2009

Kendra has some good insights about being a learner. Here she shares some effective ways to enhance your personal learning. I liked number ten. I think you’ll like this too. Enjoy!

By Kendra Van Wagner, About.com

I’m always interested in finding new ways to learn better and faster. As a graduate student who is also a full-time science writer, the amount of time I have to spend learning new things is limited. It’s important to get the most educational value out of my time as possible. However, retention, recall and transfer are also critical. I need to be able to accurately remember the information I learn, recall it at a later time and utilize it effectively in a wide variety of situations.

1. Memory Improvement Basics
I’ve written before about some of the best ways to improve memory. Basic tips such as improving focus, avoiding cram sessions and structuring your study time are a good place to start, but there are even more lessons from psychology that can dramatically improve your learning efficiency.

2. Keep Learning (and Practicing) New Things
One sure-fire way to become a more effective learner is to simply keep learning. A 2004 Nature article reported that people who learned how to juggle increased the amount of gray matter in their occipital lobes, the area of the brain is associated with visual memory. When these individuals stopped practicing their new skill, this gray matter vanished.

So if you’re learning a new language, it is important to keep practicing the language in order to maintain the gains you have achieved. This “use-it-or-lose-it” phenomenon involves a brain process known as “pruning.” Certain pathways in the brain are maintained, while other are eliminated. If you want the new information you just learned to stay put, keep practicing and rehearsing it.

3. Learn in Multiple Ways
Focus on learning in more than one way. Instead of just listening to a podcast, which involves auditory learning, find a way to rehearse the information both verbally and visually. This might involve describing what you learned to a friend, taking notes or drawing a mind map. By learning in more than one way, you’re further cementing the knowledge in your mind. According to Judy Willis, “The more regions of the brain that store data about a subject, the more interconnection there is. This redundancy means students will have more opportunities to pull up all of those related bits of data from their multiple storage areas in response to a single cue. This cross-referencing of data means we have learned, rather than just memorized.”

4. Teach What You’ve Learned to Another Person
Educators have long noted that one of the best ways to learn something is to teach it to someone else. Remember your seventh-grade presentation on Costa Rica? By teaching to the rest of the class, your teacher hoped you would gain even more from the assignment. You can apply the same principle today by sharing your newly learned skills and knowledge with others.

Start by translating the information into your own words. This process alone helps solidify new knowledge in your brain. Next, find some way to share what you’ve learned. Some ideas include writing a blog post, creating a podcast or participating in a group discussion.

5. Utilize Previous Learning to Promote New Learning
Another great way to become a more effective learner is to use relational learning, which involves relating new information to things that you already know. For example, if you are learning about Romeo and Juliet, you might associate what you learn about the play with prior knowledge you have about Shakespeare, the historical period in which the author lived and other relevant information.

Read More…


Play Is Good For You And For Business

November 18, 2008

I love creativity in all things. As I look for creative ways to educate and train I happened upon this video. Here Tim Brown, from Ideo, discusses creativity in the workplace and how it breeds innovation. Yet, what I think I like best about his entire presentation is the way Tim got the audience involved in his talk. So, set aside 20 minutes and enjoy this TED Talk by Tim Brown.

more about “Presentation Zen: Play is good for yo…“, posted with vodpod

How To Become A High-Performance Organization

November 14, 2008
  1. Clarify, communicate, and reinforce the goals, values, and strategies of your organization.
  2. Build leadership competence at ALL levels — from the CEO down to the line-level.
  3. Ensure employees have the proper skills (technical and soft) in order to leverage the power of teams in your organization.
  4. Have a thoughtful and disciplined process for implementing change
  5. Involve key people in your organization to ensure that internal initiatives make sense AND can be implemented.
  6. Fully understand the needs of the customer/constituent and make sure that your employees are passionate about delivering value to them
  7. Have realistic and reliable metrics to measure success and serve as a basis for continual improvement.

Source: Towers Perrin


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Vodcasts Free Up Classroom Time and Raise Performance

November 3, 2008

Saw this. Loved it. Wanted to share.


35 Tips Toward An e-Learning Plan For Your Organization

October 24, 2008

I saw this, of all places, on the San Diego City College site under their military education department. It is really, quite a well put together list of tips, things to do, and think about when forging out into the world of online learning and training. Enjoy!

1: First Things First

The “e” in e-Learning stands for education — we too often forget that — it is not about bandwidth, servers, and cables. It is about education – first and foremost.

2: Find Your Roadmap

Do your homework understanding the basics of e-Learning — terminology, types of systems, resources available. The task seems daunting at first, but keep reading, asking questions and recognize that it is a cumulative process.

3: The Times They Are-a-Changing

Training organizations must rethink their mission, redesign their metrics, and retool their staff. From “We deliver classroom training that we think someone might need” to “We work with the entire company organization — senior management to individual learners — to provide whatever is needed at each stage of the learning life-cycle”; From “butts in seats” (or even “happy butts in seats”) to “discovered gaps addressed and met effectively as shown by multiple levels of assessment”; From “stand-up trainer” to “multi-modal consultant” (or from “a cadre of stand-up trainers” to “a team of learning specialists: analysts, assessors, designers, builders, and deliverers.”)

4: There is a Place and a Time For Everything

Be assured that e-Learning is not a silver bullet. Refrain yourself from using e-Learning for every training/learning opportunity. There is a place for e-Learning, but it is not appropriate in every circumstance.

5: Know & Respect

Know your team/role expectations and then communicate effectively with the entire team. I suggest brainstorming with the team to determine the most effective way and including IT resources. Respect all team members.

6: Start Small, Grow Later

If you’re just starting out with e-Learning, target a course that is small but high visibility for your organization. After it is deployed successfully, developing future courses will become more easily acceptable.

7: Learning Is Learning Is Learning

e-Learning is just a media, a small “e” in front of learning. Thus, everything fundamental about learning applies as well.

8: e-Learning = Learning

Be sure to wrap the e-Learning experience with pre-work and/or communication (motivation and preparation), real-time support (either on-line or a point of contact), and post-learning transfer activities (further coaching from manager, follow up communications, post-learning reading and activities, etc.) Just because it’s e-Learning doesn’t mean we should forget all the things we know about adult learning, moving new skills to performance, and enhancing memory.

9: The e-Learner’s Pledge

Recognize the skills that serve e-Learners well: Self Advocacy : “I need to learn”; Self Sufficiency: “I am responsible for my learning”; Self Confidence : “I can Learn”; Learning Process: “I know how I learn” and Self Evaluation: “I know whether I am learning.” Without this recognition, e-Learning is at best acknowledged as difficult.

10: Put Your Toe Slowly In The Water

Be slow with the ‘e’ in e-Learning. It’s always about learning first.

11: Don’t Fix What Isn’t Broken

Sometimes the classroom is the best solution. Keep an open mind and don’t create e-Learning just for the sake of having e-Learning.

12: The Rules Of The Game

Focus on people, then on corporate needs, then on technology.

13: Those That Can, DO

For e-Learning to be effective in business, it has to support “doing,” not only learning. Go back to a fundamental concept in education: behavioral objectives. After an e-Learning session, the student must be able to DO something, not just know something. If you can’t state a behavior that the student can do after the e-Learning session, you may have used the e-Learning tool as a hose to spray a thirsty student instead of as a glass.

14: Unite, Don’t Divide Your students

Before introducing e-Learning, find out more about the basic skills of the students. What proportion use a PC at work? What proportion have the required PC skills? What proportion are able to undertake e-Learning in the working day without prior clearance with a boss? The answers to these questions are critical in designing the overall strategy (and especially important at implementation time). If ignored, there is a possibility of creating or accentuating a digital divide in the students.

15: Show Me The Way

If the main reason you want to implement e-Learning is to save money … stop and ask for directions.

16: Do You e-Learn?

Make sure you experience being an e-Learner yourself before you attempt to deliver a course online.

17: Become an e-Learner

Experience e-Learning first hand to understand the student’s point of view in an e-Learning situation. What are the frustrations? What becomes easy? What do I, as the student, need to do differently? Do I have enough access to my instructor? Do I have access to the other learners? Do I feel connected to the class? Shut out and lonely? By putting oneself in this situation, trainers can begin to understand what they need to build into their design to assist the learners, who are also making the transition to e-Learning.

18: The “Hard Stuff’ Is The “Soft Stuff’

What’s hardest about e-Learning isn’t really the design, development, and technology. What’s hardest about e-Learning is getting learners motivated and organizations energized. Spending time on the “people-side” of e-Learning will pay great dividends.

19: Bottom Line

E-Learning is like any other benefit – staff will not use it if they (a) don’t know about it, (b) don’t understand it, or (c) don’t get it free.

20: First Time?

Consider blending e-Learning with classroom learning as a short mandatory component. This may help people to become comfortable with e-Learning if they haven’t tried it before.

21: Fill The Gap, Don’t Patch It

Do yourself, your organization, and/or your clients the favor of doing the preliminary footwork necessary to honestly determine whether the targeted reason for the proposed training will actually be affected by training. For example, is the “gap” something that can be narrowed via training, or does the underlying reason for the gap lie elsewhere (internal communication, company culture, management, tools, etc.)? Often times large efforts and budgets are expended building solutions to the wrong problems. Take a little time and money up front to properly analyze what should be done and why – it’s a step that will undoubtedly pay for itself several times over (either by preventing unnecessary training from being developed, or by focusing the purpose of the training that is needed).

22: One Step At A Time

First step: think about Learning. Second step: think about e-Learning.

23: Begin By Connecting The Dots

Always always always start with the business need the e-Learning is intended to meet. If you can’t draw a straight line from the course or Performance Support you are proposing to a bottom-line business result, then don’t do it. The only valid way to “make a business case” for e-Learning is to start with the needs of the business.

24: Training Is For Life

If you believe that your training is finished, you may be trained but you are finished.

25: Just Getting Started?

Making It Required May Lead To Success

Often an e-Learning course is successful because it is required. Associating a test with the completion of the e-Learning effort could lead to success especially in an environment new to this method of learning.

26: So Well Said!

On the road to e-Learning, make sure that Learning is in the driving seat, and Technology is in the passenger seat with the map. Learning decides the destination, Technology helps you get there.

27: Start From Square One

Analyze if/when online learning makes sense in your organization. Perform a needs analysis. Is there management buy-in? Do learners have access to the right equipment and software? Analyze which e-Learning delivery method is best: Blended/Hybrid Courses (part classroom, part online); Synchronous (online course, with instruction taking place in real-time via the Internet); Asynchronous (courses taken independently with minimal instructor support).

28: Don’t Get Myopic About e-Learning

E-Learning is only one of the many, many resources available to you to meet your organization’s learning needs. Use it appropriately. I got caught up in the hype until I was forced to step back and gain perspective about all the available tools and resources. As a result, my toolbox is now equipped to handle each job in a more effective and efficient manner.

29: e-Learning = Change

Treat e-Learning as a “Change Initiative,” not just another training program. E-Learning will represent a behavior change for most employees so you and your trainers need to act as “change agents.” If your organization has a Change Management discipline, use some of the techniques to guide you as you implement.

30: Look For Grants In All The Right Places

For associations and other non-profits, look for grants and other funding sources to get started in distance learning. We identified three curriculum development projects of key importance to the conservation profession and I was able to find funding for at least portions of all three, including assistance for our initial venture into distance learning. Once we gain experience, expertise, a body of courses, and (happy) learners, we anticipate that future projects will be more time and cost-effective.

31: Practice Safe e-Learning

For your first attempt to launch e-Learning in a slightly skeptical organization which has accepted the Business Case but is awaiting the outcome with interest, select a topic of enterprise wide significance which is needed by as many employees as possible and has to be delivered in a very short time. The message is to focus on an operational problem/challenge, see it as an opportunity to “‘sell” the e-Learning, produce something good but simple and practical, and go for it. Don’t begin with management development topics where the immediate gain may prove more difficult to specify to everyone’s satisfaction. Be safe, but effective.

32: Use e-Learning To Solve Specific “Pain Points”

Don’t go for an all-out Napoleonic attack with e-Learning, it might just result in your Waterloo. Rather, focus on a few pain points that can be best solved with e-Learning and just go after these.

33: Use e-Learning To “Info-Include”

e-Learning is a very good way to allow people to acquaint themselves with computers and the Internet. If you have “info-excluded” people that you want to involve and gain exposure to IT, try e-Learning with any content that helps this person to develop their competency on the job.

34: The Grandma Rule

If you are just starting out with e-Learning in your company, assume that your people know as much about computers as your grandmother. Then you won’t be too off base as you work towards changing their paradigms.

35: First Impressions Stick

Make sure a learner’s first experience of e-Learning is a good one or else they won’t try again.


More Mobile Learning With iTunes U

October 21, 2008

This has been out for a time, but thought I’d share. So, load up your iPod, hit the road, and keep learning!


Some Guiding Questions To See If Your Organization Is Ready For Online Learning

October 13, 2008

By E. Brown

I was reminded of this just the other day while presenting to a client: Had they assessed their readiness to commit to online learning or had they derived a fanciful idea to move to e-Learning without counting the cost?

If you’re considering putting your content online for learning and training, I suggest you do a little homework and become familiar with what it will take to get there. Migrating to online learning is a journey, not a single event. Based on what your business and training goals are, you need to put together a plan or ask someone to help you put together a plan.

For instance, if you desired to build a house, what would you do? You would not buy a truckload of lumber and expect to have a house built in 2 weeks. No — first you would need a plan. During this phase of the project you must ask and answer a lot of questions that allow you to assess your readiness to build. It is much the same with online learning.

Here are some guiding questions to ask of yourself and your team as you get started:

Is your leadership willing to explore this innovative approach? You will need the support of your organization’s leaders to obtain the funding, technology, staffing, and other resources necessary to begin and maintain any new approach to education.

Is your competition already taking advantage of this new option on the corporate training menu? Although most new ideas take time to gain wide acceptance, some –online learning, for example–take off like a rocket. If your organization hasn’t yet made the leap, you may not be alone, but you soon will be.

Is your workforce ready to buy in? A Readiness Assessment may be the way to find out. This usually covers audience expectations, technology requirements, policies and processes, change management, and end-user support.

Is your workforce prepared to commit the time? The amount of development time will depend on your technology needs, the sophistication of your current training programs, the interest and comfort level of your leadership and workforce, and other factors.

Does your workforce have the literacy level and writing skills needed to contribute in a meaningful way to online dialog? Sure, cyberspace has pictures and sound, but it is primarily a world of written communication. Online learning for adults is mostly a matter of interaction via the written word, and online classes consist mostly of “living letters” written back and forth among students and facilitators. Is your workforce up to it?

Do you and your team have a rudimentary understanding of how online learning works? This is usually a basic introduction to the equipment and procedures involved in online education.

- Source: These particular sample questions came from FutureU

These are only a few of the questions to get you thinking. I hope this helps. Feel free to contact me for more information or visit TiER1 Performance.

Related Articles
- New To eLearning? Count The Cost


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Are You Creative?

September 22, 2008

By E. Brown

It’s funny how many people I speak with that say things like, “I am not creative,” or “I wish I was creative,” or the ever popular, “I do not have a creative bone in my body!” To which I respond, “You’re full of it!…”

…Creativity, that is.

I am a firm believer that everyone IS CREATIVE. Don’t let any art snob tell you differently. Just because you may not play music, perform, paint, draw, or sculpt does not mean you’re not creative. You exhibit creativity every day of your life.

I must say at this point that I do not in anyway endorse illegal forms of creativity. Yet, you must admit, some folks can be very creative in their attempts to break the law.

At WeirdGuy blog we talk a lot about learning, leadership, technology, and more — through the lens of creativity and fun. Solving any problem is a creative process whether it’s a business issue, people issue, technical issue, or any issue for that matter.

Learning
How do you teach, train, or communicate? In order to get in touch with your audience you look for creative ways to engage the “student” in learning. You look for creative ways to make learning stick. You want learning to be fun and memorable and to solve performance related problems so you need to use your creativity. There are many others ways too — tell me how you do it in your line of work.

Leadership
How do you generate income, protect your brand, or market your products? You may hire a creative firm, but the final say is yours, right? You know your audience and you know your culture. How do you keep employees excited and engaged? You allow them to exercise their creativity. How do you use creativity in your business or where you work? Share your ideas here.

Technology
How do you scale your technical infrastructure, protect your digital data, or enhance your online environment? I.T. folk rarely see themselves as creative, yet I see incredible forms of creativity in solving many coding and back-end related issues. For example, a UI designer may come up with a hip and cool look for a Web site, but unless the technology supports the graphics, it’s only eye-candy or a pretty picture. What are additional ways your technology team demonstrates creativity? Share with others here.

Community
How do you create community, drive involvement, and foster interaction? You look for creative ways to create and spur dialog. You open the community to forms of creative expression through customization. You look for way to creatively set yourself apart from the other social networks and communities. You look for creative interchange between you and the community members. And, there are more ways to creatively leverage community — share how you do it.

Creativity
Yes, creativity. How do you foster, manage, and incorporate creativity into your life (work and personal)? What do you do to stay motivated, captivated, and innovative? What kinds of books do you read, music do you listen to, podcasts do you subscribe to, programs and movies do you watch? How do you capture your thoughts and ideas for further inspiration and creative development? Share you examples here.

Bottom line, YOU ARE CREATIVE. Celebrate it. Exercise it. Look for new and fresh approaches to all that you do and above all, have fun while doing so. You’ll find it’s a natural by-product.


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Related Reading
- Creativity In The Process
- Mandatory Ping Pong In The Workplace
- Peter Pan and Willy Wonka On Creative Thinking
- New Children’s Book Idea – Creative Learning is Fun!
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10 Tips For Global Communication

September 16, 2008

NOTE: This was posted on Communication Nation a little while back, but I loved the drawings and had to share.

By Dave Gray

The difference between local and global markets is like the difference between the fishbowl and the ocean. To understand and engage successfully requires a shift in perspective. Here are a few tips to help you get the most from your global communications efforts:

1. Get outside your fishbowl.
To go global you’ve got to get out from behind your desk. Your culture surrounds you like the air you breathe, and you can’t understand it until you get outside it. Spend some time – an extended period, if possible – completely immersed in another culture. When you return, you’ll be surprised how many things you notice that were previously invisible.

2. Be authentic.
Being global doesn’t mean losing your identity. If you’re a global company that was started in Germany and is headquartered in Germany, it’s perfectly ok to be German. It’s a multicultural world and you are a part of it too. The key is to be respectful of other cultures while being true to your own unique identity.

3. Remember that you are a guest.
When you are visiting another country, or when you open an office there, you are a guest. The same rules apply that would apply if you were visiting a friend’s house. Be polite, respectful, and thoughtful in your communications.

4. Think visually.
There’s a reason why TV is booming while newspapers are going out of business. People understand pictures faster and more easily than words. With pictures you can communicate complex ideas instantly, and virtually nothing is lost in translation. And words need to be translated, while pictures are a universal form of communication.

5. Ask for feedback.
Share your ideas with global teams early, when they are in the napkin-sketch stage, and ask for feedback. When you ask people to participate in defining the message, you build trust. If you build your message globally, then deployment becomes much easier.

See the remaining 5 tips at Communication Nation…


Hall Davidson Talks About Cell Phones In Education – NECC 2008

September 16, 2008

By Mark van’t Hooft

It’s in your pocket: teaching spectacularly with cell phones. Great speech by Hall Davidson from Discovery Education Network about using mobile phones in education, the kind of talk many teachers and administrators need to hear. The first thing Hall said was to take out and turn on our cell phones D

There is a large potential for cell phones in education, but current best practices are small. Mobiles have lots of functionality, including:

  • Telephone
  • Text messenger
  • Still camera
  • Video camera
  • Video player
  • GPS device
  • Podcaster
  • Music player

Are we really going to ignore a device this powerful? Can we, when it has all kinds of applications for teaching, learning, school-to-home, administration?

In general, we still take cell phones away, and school districts ban them (e.g. during school hours). However, if this is a tool for adults, we need to teach kids how to use it.

Read more…

Related Articles
- Jeffrey Veen Taps Into eLearning For Start Conference
- Twitter Is For The ADD Generation – Part 1


Kevin Kelly of WIRED Talks At TED About The Web’s Next 5000 Days

September 13, 2008

Kevin Kelly is one of those guys I could listen to for a time and then have to walk away and ponder on all the implications of the information I have just received. He is one of a handful of people I greatly admire. At the “5000 Day” mark, Kevin talks about the next 5000 days of the Worldwide Web and makes some interesting predictions. The clip is about 20 minutes long, but well worth the time. Sit back and listen to what Kevin has to say.


Jeffrey Veen Taps Into eLearning For Start Conference

September 12, 2008

By E. Brown

While on a recent panel discussion, Jeffrey Veen noticed something…

I was on a panel at this year’s South by Southwest talking about the role of analytics in design. With me were two veterans of the advertising industry who’s work included some of the biggest ad campaigns of the past few years – some really amazing stuff. I started the conversation by saying how the remarkable amount of audience data available to us gives designers tremendous power to affect user experiences. My collegues suggested my approach sucked the creativity out of design. I countered that they were mistaking preferential research from behavioral. The argument heated up.

While this was happening, my phone was buzzing non-stop. I slipped it out of my pocket to discretely turn it off, but noticed a stream of Twitters going by – many from audience members in the room. So I set the phone down on the table in front of me and kept an eye on it. I’m so glad I did.

As the conversation on stage continued, the stream of questions and comments from the audience intensified. I changed my tactics based on what I saw. I asked questions the audience was asking, and I immediately felt the tenor of the room shift towards my favor. It felt a bit like cheating on an exam.

I guess it really wasn’t cheating, but it does illustrate one of the frustrations I’ve had at conferences lately. Most of the events I attend have a rich conversation happening in the room, yet the only people not able to participate are those on stage. A couple times, I’ve seen organizers project a live IRC channel, but that usually bring out the worst in people (“First!!!111″) – and is terribly distracting. So I’ve been wondering for a while if there was something smart we could do at our conference.

Apparently, Bryan had the same idea. As we were planning Start, he said, “We should have someone onstage the whole time to represent the audience. Like an ombudsman does for a newspaper.” (for more visit Jeffrey’s blog)

This is community driven synchronous learning at it’s best! Why do we often think learning has to be limited to traditional “learning environments”? Learning happens every moment of every day. Unfortunately, there is often a monologue going on inside each of our heads as we learn new things about ourselves, others, and the world around us. Yet now, with the social networking and collaborative tools available, we no longer have to settle for a monologue — we can have a dialog. And, the fact is, we are!

Learning On The Road
Mobile devices incorporate much of the new social networking technology. Whether you’re a tweeter, yelper, IM’er, ichatter, texter, blogger, vlogger, or whatever, there is a conversation going on. It is constantly going on around us. You see people talking and texting in cars, trains, buses, and planes. Even during meetings there are other conversations going on (some related to the meeting, some related to the speaker, and some totally unrelated).

Those of us in the learning profession have seen synchronous and asynchronous learning happening for years. Utilizing the latest tools and technologies to further equip learners is what good trainers do.

Speakers Do The Same
Who is my audience? What do I want them to learn? Is it practical? What is the best way(s) to communicate and transfer information to them? How can I make it “stick”? How can the audience take and apply what they learn?

These are questions any good communicator/trainer should be asking. So, what have you learned today?

Related Articles
- Is Your Organization Ready For Online Learning?
- Is Blogging Dead? Long Live Twitter
- Twitter Is For The ADD Generation – Part 1
- Twitter Is For The ADD Generation – Part 2
- Twitter For The ADD Generation – Response
- Now, Some Possible Value In Using Twitter

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Top 5 Reasons To Be A Jack-Of-All-Trades

September 11, 2008

By Tim Ferriss

Are the days of Da Vinci dead? Is it possible to, at once, be a world-class painter, engineer, scientist, and more?

“No way. Those times are long gone. Nothing was discovered then. Now the best you can do is pick your field and master it.”

The devout specialist is fond of labeling the impetuous learner–Da Vinci and Ben Franklin being just two forgotten examples–”jack of all trades, master of none.” The chorus unites: In the modern world, it is he who specializes who survives and thrives. There is no place for Renaissance men or women. Starry-eyed amateurs.

Is it true? I don’t think so. Here are the top five reasons why being a “jack of all trades,” what I prefer to call a “generalist,” is making a comeback:

5) “Jack of all trades, master of none” is an artificial pairing.

It is entirely possible to be a jack of all trades, master of many. How? Specialists overestimate the time needed to “master” a skill and confuse “master” with “perfect”…

Generalists recognize that the 80/20 principle applies to skills: 20% of a language’s vocabulary will enable you to communicate and understand at least 80%, 20% of a dance like tango (lead and footwork) separates the novice from the pro, 20% of the moves in a sport account for 80% of the scoring, etc. Is this settling for mediocre?

Not at all. Generalists take the condensed study up to, but not beyond, the point of rapidly diminishing returns. There is perhaps a 5% comprehension difference between the focused generalist who studies Japanese systematically for 2 years vs. the specialist who studies Japanese for 10 with the lack of urgency typical of those who claim that something “takes a lifetime to learn.” Hogwash. Based on my experience and research, it is possible to become world-class in almost any skill within one year.

4) In a world of dogmatic specialists, it’s the generalist who ends up running the show.

Is the CEO a better accountant than the CPA? Is Steve Jobs a better programmer than the iTunes VP of Engineering? No, but he has a broad range of skills and sees the unseen interconnectedness. As technology becomes a commodity with the democratization of information, it’s the big-picture generalists who will predict, innovate, and rise to power fastest. There is a reason military “generals” are called such.

3) Boredom is failure.

In a first-world economy where we have the physical necessities covered with even low-class income, Mazlow’s hierarchy of needs drives us to need more for any measure of comparative “success.” Lack of intellectual stimulation, not superlative material wealth, is what drives us to depression and emotional bankruptcy. Generalizing and experimenting prevents this, while over-specialization guarantees it.

And what are the #2 and #1 reasons? Find out here…


Don’t Be Amongst The Millions Of Apathetic

September 9, 2008


14 Best Google Doc Tricks

September 9, 2008

  1. If you install Google Gears, you can edit Docs word-processing documents offline, and Docs automatically syncs them with the online version the next time you sign in online.
  2. If you make other folks collaborators on Docs documents and spreadsheets, everyone can work on the files simultaneously. To invite collaborators, head to the upper-right Share button (for documents) or Share tab (for spreadsheets).
  3. It’s a snap to publish documents created in Docs as blog posts—just select “Publish as web page” from the Share menu, and then click the “Post to blog” button.
  4. If you want to embed a Docs presentation in a Web site, just go to the Publish tab, click “Publish document”, and then copy the HTML that appears in the Mini Presentation Module box. Paste the code into your site’s HTML, upload the revised version of the site, and voilà!
  5. Google gives you a whole slew of functions to help make working with spreadsheets more efficient. (The GoogleLookup function is particularly nifty.)
  6. If your Docs list is getting cluttered, you can hide files (documents, spreadsheets, or presentations) to keep your list clean. Just turn on the checkbox next to any file you want to hide (you can select more than one), and then click the Hide button. To make a hidden file reappear, find All Items in the left-hand menu and, if necessary, click its + sign to expand it. Then click Hidden to see your hidden files; select the one(s) you want to see in your Docs list, and then click Unhide.
  7. You can easily turn spreadsheet data into all kinds of charts: column, bar, pie, line, area, or scatter. To create a chart, open your spreadsheet to the Edit tab, select the range of cells you want to convert into a chart, and then click the “Add chart” button. In the Create Chart box that appears, tell Docs what kind of chart you want to create and fill in the other info it needs, and then click “Save chart.”
  8. If you create a chart based on a Docs spreadsheet, you can save it as an image and insert it into a Docs document. After you create your chart, click its upper-left Chart link and select “Save image”. Save it to your computer, and then open the document you want to put it in. Click Insert and select Image, then tell Docs where to find the file on your computer.
  9. If you don’t like a change that you (or someone else) made to one of your Docs files, no problem. Just head to that file’s revision history (click File and then choose “Revision history”) and pick a previous version that you like better.
  10. If you’re working on a computer that doesn’t have Adobe Reader and you need to print a document, click Share and select “View as web page (Preview)” to open the formatted document as a Web page. You can then print it from your Web browser. The formatting isn’t quite as good as if you print from a PDF—and you’ll probably have the browser’s header and footer—but all the content is there.
  11. If you’ve published a Docs document as a Web page, you can make the Web page update automatically whenever you edit the document. Just click Share and select “Publish as web page”; then turn on the “Automatically republish when changes are made” checkbox.
  12. To see how your Docs document will look to folks you share it with, click the Share This Document page’s “Preview document as a viewer” link. If the preview doesn’t look quite right, then go back and edit the document before you share it.
  13. You can add YouTube videos to your Docs presentations. In the blue bar above the edit pane, click “Insert video”. Google opens a box where you can search YouTube videos by keyword. Find the one you want and click it to select it. Then click the Insert Video button to put the video on your slide. Once it’s there, you can move, resize, or delete it, just like any image or shape. During a slideshow, viewers can play the video by clicking the Play button on its slide.
  14. When you’ve got several collaborators editing the same document all at once, have each person choose a different color for his text to help sort out who made what changes. (The simplest thing is to have each person use the same text and highlight color.) Then, when you finalize the document, simply select the whole thing and click the “Text color” button to change the rainbow of text colors to basic black.

Source: Amazon.com, Google Apps: The Missing Manual

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