Graphic Design, The Beauty of Type, and The Days of U&lc

By E. Brown

I just stumbled upon this site while visiting, Moving at The Speed of Creativity. The site is Wordle. They have created a cool little app that allows you to create word clouds from your delicious tags or blog rss feed. You can then customize the fonts, colors, and layout to your choosing.

Here are my delicious tags in Wordle…

Ah, this reminds me of the days I used to subscribe to U&lc (Upper & lowercase) Magazine. Now you can see the online version. But, the print edition was a thing of beauty. Never had type or the crafting of words looked so sexy. Type designers would draw inspiration and just a little envy from the over-sized newsprint periodical. I loved to look at the use of words and letters to create textures and patterns.

Good times…

It’s hard not to get just a little nostalgic. Here is the blog feed in Wordle. Enjoy!

Web Working Team Work Just Got A Whole Lot Easier With Wiggio

Are you on a virtual team? Are you amongst the next generation web workers of the world? Then Wiggio is for you!

From Wiggio’s About Page
As seniors at Cornell, we started wiggio out of our own frustrations with unnecessarily clogged inboxes, using five different websites for five different functions, and all the other hassles associated with working in groups. We were tired of sending eleven emails back and forth just to set a meeting time. We were tired of that guy who just never knows where and when to be there. We were tired of list-servs, contact lists, phone-chains and incompatibilities. We wanted everything to be in one place, and we wanted it simple. So we created wiggio.

Wiggio lets you use the following group tools, and it’s all for free!

• Messages— send mass text messages, voice messages and emails from wiggio
• Calendar— keep a shared group calendar that will send you text message reminders before all your meetings, practices, rehearsals, games and other events
• Poll—survey your entire group and get their responses as they answer
• Folder— dump all your groups’ files into one folder and never send another attachment
• Meetings— never walk 15 minutes through the snow to get to a 10 minute meeting again… setup free conference calls and web chats on Wiggio
• Links— keep a shared favorites folder

Blog Action Day 2008 - Poverty

Last year WeirdGuy blog participated in Blog Action Day. This year, we will again and share from a weird perspective on the issue of poverty. I encourage you to get involved. Find out more details at Blog Action Day.

Quotable Quote - Blaise Pascal

Those who are accustomed to judge by feeling do not understand the process of reasoning, because they want to comprehend at a glance and are not used to seeking for first principles. Those, on the other hand, who are accustomed to reason from first principles do not understand matters of feeling at all, because they look for first principles and are unable to comprehend at a glance.
– Blaise Pascal

Jeffrey Veen Taps Into eLearning For Start Conference

By E. Brown

While on a recent panel discussion, Jeffrey Veen noticed something…

I was on a panel at this year’s South by Southwest talking about the role of analytics in design. With me were two veterans of the advertising industry who’s work included some of the biggest ad campaigns of the past few years - some really amazing stuff. I started the conversation by saying how the remarkable amount of audience data available to us gives designers tremendous power to affect user experiences. My collegues suggested my approach sucked the creativity out of design. I countered that they were mistaking preferential research from behavioral. The argument heated up.

While this was happening, my phone was buzzing non-stop. I slipped it out of my pocket to discretely turn it off, but noticed a stream of Twitters going by - many from audience members in the room. So I set the phone down on the table in front of me and kept an eye on it. I’m so glad I did.

As the conversation on stage continued, the stream of questions and comments from the audience intensified. I changed my tactics based on what I saw. I asked questions the audience was asking, and I immediately felt the tenor of the room shift towards my favor. It felt a bit like cheating on an exam.

I guess it really wasn’t cheating, but it does illustrate one of the frustrations I’ve had at conferences lately. Most of the events I attend have a rich conversation happening in the room, yet the only people not able to participate are those on stage. A couple times, I’ve seen organizers project a live IRC channel, but that usually bring out the worst in people (”First!!!111″) - and is terribly distracting. So I’ve been wondering for a while if there was something smart we could do at our conference.

Apparently, Bryan had the same idea. As we were planning Start, he said, “We should have someone onstage the whole time to represent the audience. Like an ombudsman does for a newspaper.” (for more visit Jeffrey’s blog)

This is community driven synchronous learning at it’s best! Why do we often think learning has to be limited to traditional “learning environments”? Learning happens every moment of every day. Unfortunately, there is often a monologue going on inside each of our heads as we learn new things about ourselves, others, and the world around us. Yet now, with the social networking and collaborative tools available, we no longer have to settle for a monologue — we can have a dialog. And, the fact is, we are!

Learning On The Road
Mobile devices incorporate much of the new social networking technology. Whether you’re a tweeter, yelper, IM’er, ichatter, texter, blogger, vlogger, or whatever, there is a conversation going on. It is constantly going on around us. You see people talking and texting in cars, trains, buses, and planes. Even during meetings there are other conversations going on (some related to the meeting, some related to the speaker, and some totally unrelated).

Those of us in the learning profession have seen synchronous and asynchronous learning happening for years. Utilizing the latest tools and technologies to further equip learners is what good trainers do.

Speakers Do The Same
Who is my audience? What do I want them to learn? Is it practical? What is the best way(s) to communicate and transfer information to them? How can I make it “stick”? How can the audience take and apply what they learn?

These are questions any good communicator/trainer should be asking. So, what have you learned today?

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Top 5 Reasons To Be A Jack-Of-All-Trades

By Tim Ferriss

Are the days of Da Vinci dead? Is it possible to, at once, be a world-class painter, engineer, scientist, and more?

“No way. Those times are long gone. Nothing was discovered then. Now the best you can do is pick your field and master it.”

The devout specialist is fond of labeling the impetuous learner–Da Vinci and Ben Franklin being just two forgotten examples–”jack of all trades, master of none.” The chorus unites: In the modern world, it is he who specializes who survives and thrives. There is no place for Renaissance men or women. Starry-eyed amateurs.

Is it true? I don’t think so. Here are the top five reasons why being a “jack of all trades,” what I prefer to call a “generalist,” is making a comeback:

5) “Jack of all trades, master of none” is an artificial pairing.

It is entirely possible to be a jack of all trades, master of many. How? Specialists overestimate the time needed to “master” a skill and confuse “master” with “perfect”…

Generalists recognize that the 80/20 principle applies to skills: 20% of a language’s vocabulary will enable you to communicate and understand at least 80%, 20% of a dance like tango (lead and footwork) separates the novice from the pro, 20% of the moves in a sport account for 80% of the scoring, etc. Is this settling for mediocre?

Not at all. Generalists take the condensed study up to, but not beyond, the point of rapidly diminishing returns. There is perhaps a 5% comprehension difference between the focused generalist who studies Japanese systematically for 2 years vs. the specialist who studies Japanese for 10 with the lack of urgency typical of those who claim that something “takes a lifetime to learn.” Hogwash. Based on my experience and research, it is possible to become world-class in almost any skill within one year.

4) In a world of dogmatic specialists, it’s the generalist who ends up running the show.

Is the CEO a better accountant than the CPA? Is Steve Jobs a better programmer than the iTunes VP of Engineering? No, but he has a broad range of skills and sees the unseen interconnectedness. As technology becomes a commodity with the democratization of information, it’s the big-picture generalists who will predict, innovate, and rise to power fastest. There is a reason military “generals” are called such.

3) Boredom is failure.

In a first-world economy where we have the physical necessities covered with even low-class income, Mazlow’s hierarchy of needs drives us to need more for any measure of comparative “success.” Lack of intellectual stimulation, not superlative material wealth, is what drives us to depression and emotional bankruptcy. Generalizing and experimenting prevents this, while over-specialization guarantees it.

And what are the #2 and #1 reasons? Find out here…

Quotable Quote on Change

Emotion supplies the energy to change.
- Larry Sternberg

Don’t Be Amongst The Millions Of Apathetic

11 Easy Ways To Save Time Using Google Apps

1. With Google Docs, you and your coworkers can edit the same document simultaneously, so you don’t have to waste time emailing files or tracking down the current version.
2. Put the Gmail gadget on your iGoogle page so you know right away when new email lands in your inbox (and can read it with one click).
3. When you’re away from a computer, check your Google Calendar events and appointments by sending a quick text message from your cell phone. Send one of these messages to GVENT (48368):
• “Next” to get a message about the next event in your calendar.
• “Day” to get a message listing all of today’s events.
• “Nday” to get a message listing tomorrow’s events.
4. Don’t waste time waiting around for a friend or coworker to answer your email. Use Google Talk to see at a glance whether the other person is online; if she is, click her name to start chatting.
5. Quit slowing yourself down by reaching for the mouse. Use the keyboard shortcuts available for Google Docs, Gmail, and Google Calendar to bring your data entry up to power-user speed.
6. If you use Firefox or Internet Explorer to browse the Web, install the Google Toolbar so you can keep an eye on Gmail, add events to your Calendar, and open files as you zip around the Web.
7. Use Gmail’s colored labels so you can scan your messages and quickly find what you’re looking for. Or simply use Gmail’s awesome search feature to zero in on a message.
8. Creating a Web site? Don’t get flummoxed by HTML, CSS, or any other what-the-heck-does-that-mean acronym. Use Google Page Creator, which comes preloaded with layouts and color-coordinated themes so you can see your pages as you build them.
9. Speed up data gathering by creating a form that automatically feeds data into a Google Docs spreadsheet: Create a new spreadsheet, and then click the Share tab. In the “Invite people” section, turn on the “to fill out a form” radio button, and then click “Start editing your form”. The form can have text boxes, multiple choice lists, checkboxes, and radio buttons. Click “Next, choose recipients” and specify who’ll receive the form. You can publish the form to the Web or embed it in your Web site or blog. When someone fills out the form, the info goes straight into your spreadsheet.
10. Send or receive files as you chat in Google Talk—no waiting around for someone to remember to send them via email or drop them off at your desk. Just drag-and-drop the file into the chat window, and off it goes.
11. Gather the info you refer to most in one place: your iGoogle page. Using Google gadgets, you get at-a-glance access to news headlines, weather forecasts, local movie times, a dictionary, and a whole lot more. So instead of chasing information around the Web, you’ve got the info that’s important to you right where you want it, all on one page. Best of all, you can put mini-versions of your Google apps on iGoogle, including Docs, Gmail, Talk, and Calendar, making it easy to keep an eye on your work and sending your productivity through the roof.

Source: Amazon.com, Google Apps The Missing Manual

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Jaggedsmile Now On WeirdGuy Blog

Had your Jagged Smile today? If not, close friend and illustrator, Jeff Gregory, will be showing up in the side bar on a weekly basis. You’re bound to be captivated and tickled by his mental offspring.

If your day is sour, you need a jagged smile. If your boss has got you down, you need a jagged smile. If you have to get a mid-afternoon pick-me-up, you need a jagged smile. If the doctor just gave you bad news, you need a jagged smile.

Jagged Smile — humorous doodles and ramblings from a mind that no one should dare to get inside of. Venture at your own risk… and have fun! (See side bar for more)

Quotable Quote - Common Sense

The thing about common sense is…it’s not that common.
- Voltaire [paraphrased]

WeirdGuy Blog Needs You!

Message From Eric - a.k.a. the WeirdGuy

As a reader of WeirdGuy blog I’d like to humbly ask you to help me. I have a short 10 question survey running from August 28 - September 7, 2008 on Zoomerang.  The survey should take 2-3 minutes to run through. Your thoughtful responses will aid me in future developments for this blog.

I realize I am asking you to volunteer your time, but I value your opinion. Please follow the link provided today — the survey is only available for 10 days.

And, if the survey takes longer than 2-3 minutes then you can feel free to spam me with your hate mail.

Thank you for your patronage…can I say “patronage”?…whatever, you know what I mean.

By the way, I’ll reveal the findings here on WeirdGuy when the survey is up, so if you want your response to count, now is the time to act…now! If you do not care, then what are you doing here at WeirdGuy blog to begin with?

10 Jobs For The Future - They Are Closer Than You Think!

Quick! Change your major and prepare for the jobs of the future.

1. Organic food producers, retailers
2. Computational biologists
3. Parallel programmers
4. Data technologists
5. Simulation engineers
6. Boomer companions, caretakers
7. Genetic counseling
8. Brain analysts
9. Space tour guide
10. Robot builders, tenders

So, what are you waiting for? Strap on your rocket pack and zoom over to the nearest talent agency. You may be the outer space entrepreneur.

Visual Literacy - Cool Learning Tools

By E. Brown

If the visual display of content is something that you ponder over on a regular basis (and what good e-Learning developer or Instructional Designer doesn’t?), be sure to visit Visual Literacy today. There are all kinds of fun things to discover. One of my favorites was the Periodic Table of Visualization Methods. Check it out!

Bubble Wrap Calendars — Why Didn’t I Think Of That?

Your friend, co-worker, or roommate gets a package. When they open it you see the object protectively shielded in bubble wrap. Then the urge overtakes you and you start popping the small air-filled cells as quickly as you can. Oh, what a delight. It reminds you of your childhood, but then your parents were quick to say, “would you stop making that noise?” You look over and your friend has a similar look on their face. Oh well, some things never change.

Yet, you can still have fun — every day of the year with Bubble Wrap calendars! Who’s gonna stop you now? You can always say, “sorry, I was just check off my calendar.” :)

See more about Bubble Wrap Calendars

Amy Tan Talks About Creativity (TED Video)

Here Amy Tan talks about, “Where does creativity hide?” Tell me your thoughts.

For Some Companies, Like Zappos, Twitter May Pay Off

By E. Brown

I am still not sold on the value of Twitter (See Twitter for the ADD Generation). Yet, Zappos CEO, Tony Hsieh, sees great worth in using the socila medium for spreading the word and getting feedback about his company.

Here is a brief piece from an interview with Inc. Magazine:

You have 5,681 “followers” signed up to read your Twitter updates — that’s not just employees. Who are they?

We have eight million customers. It’s been great for getting feedback. For example, we have a new website that’s still in beta. As we make improvements, I’ll send out a Twitter message asking people what they think.

And you additionally can track anyone who mentions Zappos on Twitter. Here’s an actual example: “Just bought boots on Zappos. Grt cust svc–sent an email last night asking about hiking boots for flat wide feet and had links this AM.” Are Twits a good focus group?

It’s been really useful, finding out what actual word-of-mouth conversations are out there.

Of course, all the Twitter updates from Zappos employees are public, too. Anyone can read about your employees finding good bars to meet at and drink at. You posted a message about your nipples being chafed from surfboard wax. Couldn’t that kind of candor scare customers or business partners or investors?

There may be some times when an individual Twitter message out of context can give a bad impression. But generally people on Twitter aren’t just looking at one single Tweet. They see what we do over time. For customers, I think it’s a way to get an inside glimpse of what our people are like and what our culture is like. Our belief is that your culture and your brand are, ultimately, the same thing. Your brand might lag your culture, but eventually it’s going to catch up. I think where companies are finding challenges now is they want to project this great brand, but if inside the company it’s not a great culture, then they’re going to be in trouble in the long term. For us, I just think it’s important to be real and authentic.

See the entire article on Inc.com to find out more.

Related Articles
- Twitter Is For The ADD Generation - Part 1
- Twitter Is For The ADD Generation - Part 2
- Twitter For The ADD Generation - Response
- Now, Some Possible Value In Using Twitter

Light and Shadow, Shape and Form, Depth of Field - The Power of Images

Light and shadow…

Shape and form…

Depth of field…

…all play and intertwine in the composition of great photos.
They draw the viewer in and beg the questions,
“Who is this?”
“What is happening?”
“What has happened?”
“Where is this?”
“Why?”
And, in so doing draw us into introspection…

…such is the power of great photos.

[Photos from ArTeTeTrA]

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How To Create Engaging Learning - Copywrite With Your 5 Senses

When designing and writing courses, descriptive and sensory language can often be lacking. Informational and factual verbiage is more the norm. Karon’s article relates to copywriting and should be heeded by marketing writers as well as instructional designers to create a truly immersive learning experience.

By Karon Thackston

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

Why? Because your customer’s five senses don’t work on paper, they only work in person. That’s why we, as copywriters, have to create a sensory experience for our customers through our words.

Have you ever stopped to consider copywriting as a sensory activity? You should. In order to see, hear, smell, taste, or feel a product, we have to be in the presence of that product. All too often, when copywriters create descriptions, they leave a lot to be desired. There is no excitement, no interaction, no experience.

Descriptions should be, well, descriptive.
Effective descriptions should fill the gap of what customers would see, hear, smell, taste, or feel if they were standing in the presence of the product. Effective descriptions should draw customers in and create an actual event… as if they were able to be right there with you.

Do you make cinnamon rolls? You wouldn’t want to describe them simply as “delicious” or say they “smell great.” Instead, you’d want to bring your customers into the experience of enjoying your cinnamon rolls. Think of which of their five senses would be most in tune with your product and write to those.

Try this…

Definitely NOT grandma’s cinnamon rolls! Bake them fresh right in your own oven. As the aroma of these gourmet rolls begins to waft through the air, your nose will start to tingle and you’ll immediately know they are worth the wait.

The scents of freshly ground cinnamon and yeast begin to merge as the dough rises and the cinnamon, sugar and butter begin to bubble. Open your oven door to reveal one of the largest sweets you’ve ever seen.

Drizzle the homemade frosting over the top to complete your warm, gooey treasure. Your taste buds will praise you with every bite!

Can you smell the cinnamon? Can you visualize the dough rising in the oven with the cinnamon and sugar bubbling on the top of each roll?

Are you remembering the times you’ve glazed cinnamon rolls in the past and, with sticky fingers, taken that first bite out of a freshly baked, warm, gooey pastry? This copy brings it all back, doesn’t it?

Do you rent private, Jamaican beachfront condos? Taking a basic route and falling back on the phrases “ocean view” and “sunsets are included” will leave your reader lacking a truly intriguing experience.

Something like this will work better…

As your day begins, enjoy a gourmet breakfast prepared by your own private staff who is at your disposal 24 hours a day. A gorgeous view overlooking your own crystal blue freshwater pool welcomes you to another exciting adventure in Jamaica.

A morning stroll along your private, white sand beach is the perfect way to welcome the day. A fun-filled outing can consist of splashing in the surf, sunning on the beach or napping in an authentic hand-woven hammock that cuddles every curve of your body. At the end of the day, you’ll have sun-kissed shoulders, a glowing bronze tan, and a phenomenal appetite.

Unwind at the poolside gazebo as you prepare for a world-class dinner that rivals any five-star restaurant. Refreshing after-dinner cocktails are especially enjoyable when sipped on the terrace as nature provides an amazing display of sunsets and a soft, caressing breeze you won’t soon forget.

Let’s go! “Splashing in the surf, sunning on the beach, or napping in an authentic hand-woven hammock that cuddles every curve of your body.” Can you just imagine? How about “sun-kissed shoulders, a glowing bronze tan”? That paints a picture, doesn’t it? Can you feel that warm tingling you always get after spending a day in the sun?

“Nature provides an amazing display of sunsets and a soft, caressing breeze.” I’m ready! Where do I sign up?

Are you beginning to see the importance of writing truly descriptive descriptions? Your customers aren’t there.

They can’t see, hear, feel, taste, or smell what you can. You have to do the next best thing and vividly depict what their sensory experiences will be like so they’ll want to buy what you have or do what you’ve done.

When you write descriptive copy, choose the senses that are most appropriate and focus on them. If you’re describing food, of course you’ll want to think about what you’re tasting but also what you smell and see. (Presentation is just as important as taste.) If you’re writing travel copy, you’ll want to focus on sights and sounds plus feelings (relaxation, enjoyment, excitement, etc.).

Your goal is to have your readers close their eyes and genuinely, vividly imagine they are in the midst of the same experience you are. When you accomplish that, you’ll find your sales increase as will your bank account balance!

-Source: Karon Thackston of the Marketing Words.

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Time Off WeirdGuy Blog - Just One Week

By E. Brown

I’ll be taking a week off to focus on closing out a project (July 28-August 1). More to come from the lessons learned during this engagement. It’s a really cool online course with custom hooks into a client app. The back-end was designed as “plug and play” so content can quickly and easily be swapped out while still being applicable to the course testing and grading scenarios.

See you in a week.