14 Tips For A More Effective Online Survey

December 20, 2011

By Dana Fine

Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge. In this article, I will review 14 tips for creating a useful online survey.

  1. Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. Try to envision each question as its own specific theory that you are testing. In addition, research has shown that people skim and skip on the web, so your online survey completion rate will be higher if the survey is short and succinct.
  2. Try to begin the survey with interesting questions. Interesting questions will inspire the respondent to keep reading and complete the survey.
  3. Develop questions with answers in the proper format for your purposes. For example, if you believe your students need more time to complete the questions in your lesson, ask, “How long did it take you to complete the unit and accompanying questions?” with various time intervals as possible answers.
  4. Plan ahead of time how you and your company will analyze the information before you send out the final version of the survey. This may affect your questions and format when you realize that the statistical analysis you need to perform.
  5. Use the simplest language possible and respect the respondent’s dignity when constructing questions. Your survey respondents will undoubtedly come from many different groups.
  6. Use neutral language. The online survey is being developed to find out what your audience thinks and is not a forum for you to air your perceptions or opinions.
  7. Relax your grammar a bit so your questions do not sound too formal.
  8. Be sure to ask only one question at a time and put them in a logical order.
  9. Avoid double negatives, difficult concepts, and specific recall questions. Respondents are easily perplexed when trying to interpret the meaning of a question that uses double negatives.
  10. Try to use more closed-ended questions, with no more than one or two open-ended questions. Respondents usually have a better understanding of closed-ended questions because they are more straightforward and offer responses they can choose from. Open-ended questions require a written response.
  11. Scaled response questions should have answers that are at balanced, comparable intervals. For example, offering choices of excellent, very good, good, and terrible would cause you to miss important information in between the values of good and terrible.
  12. Whenever possible, responses should be developed as discrete amounts instead of general statements of quantities, with specific options from which to choose. It’s better to ask, “How many times a month do you go to the movies?” “0”, “1 to 3 times a month”, “3 to 5 times a month or more”, instead of “How often do you go to movies?” “almost never”, “once in a while”, “I am there at least once a week”, etc.
  13. Name your survey and write a brief introduction. It prepares them for what is to come.
  14. Craft a well-written subject line for the email you send with the survey to capture your respondents’ attention.

In summary, a well-written online survey has higher completion rates and is an effective method for gathering information.

About the Author:

Dana Fine is a Senior Instructional Designer at SyberWorks, Inc http://www.syberworks.com. SyberWorks is a custom e-Learning solutions company that specializes in Learning Management Systems, e-Learning solutions, and custom online course development. Dana is also a frequent contributor to the Online Training Content Journal.


Best Purchase I Made All Year

November 9, 2011

I love my new ScanSnap S1500M! I just do. This product paid for itself not 4 hours out of the box. Tasks that would have taken me days, even weeks, to do were accomplished in a short time.

Business cards that were piled up – done! Oh, and input into my contact manager! Conference manuals and notes stacked beside my desk – now digitized and searchable. Sweet! File cabinet print outs from previous projects are now converted to Word documents.No more paper clutter.

Did I say I love this tool?!

Save files as PDFs, searchable PDFs, Word, Excel, add to your contacts and in color or black and white. Everything I have wanted to do the Fujitsu designers and engineers seem to have thought of. Even if there is a paper jam, a window pops up showing me the last item scanned and asks if I want to rescan it after I clear the rollers and continue with my project. Nice work.

If you are an information hound and collect research, periodicals, newspaper clippings, business cards, and more – you have to get a Fujitsu ScanSnap. If you do, let me know what you think. If you already have one, tell me of your experiences here.


Web Strategy: Doing The Right Things

October 17, 2011

This is an article I wrote for the Five Q blog – Enjoy!

“Strategy is doing the right thingsand tactics are doing things right.” Everything rises and falls on your web strategy, which is why it is critical to place such emphasis on it being part of the project process, no matter how large or small.

Strategy questions are the foundation for any organization’s web initiatives. Without a solid web strategy, everything else will crumble and fall. Imagine building a house. You don’t start by nailing siding to the framing; you begin by determining the purpose and needs for the house:

  • How you will use the house?
    • Do you like to entertain or do you like private spaces?
  • How many people will be living in it?
    • Will you have occasional overnight guests or will your in-laws need a suite to live out their years?
  • How much money and time can you afford to spend on building the house?
    • What are the features you need to have now, and which ones can wait until later?

Having these determined first ensures that the plan foundation will be solid. A website is much the same way.

Preparing The Foundation

To build a web presence that you will not quickly outgrow, start with the following questions:

  • Who are you talking to? Do you have a clear understanding of your existing web audience? Why do they come to your website? Why should they come? What are their unique needs compared to another audience type (e.g., a Baby Boomer vs. a Gen Xer)? How many different audience types do you expect to reach? How do they each use the Internet?
  • Where is your audience going? If you have a website, where do you get most of your traffic on the website…and do you know why? Are you providing for your visitors’ needs or only your own? Where do you want people to go on your website (i.e., what are the main calls to action)?
  • What media draws your audience? Are they looking for community and social interaction? Are you using audio and video content to engage your visitors? What formats and platforms should you make your content accessible in: desktop/laptop, mobile phones, tablets, impairment friendly?
  • How do you build the right web team? Are you planning on maintaining the website and content yourself? Do you have an in-house web team? Does your team have all the necessary skills to take care of your web-related needs? Do you need the assistance of outside partners—vendors, agencies, interns, volunteers?
  • When will you see a return on investment? What will you be measuring and analyzing? What are your Key Performance Indicators (KPIs)? How will you know when you are meeting your targets? How do you know what strategies you will need to change or revise?

Can you see how these impact your project from the start?

Ready to Strategize?

These questions should be reviewed and revisited through your web project process as well as regularly after launch. Successful organizations are the ones that stay flexible enough to change, adapt, and grow when it makes good strategic sense.

Ready to get started? Take our self-evaluation form and take the first step toward building your successful web presence.

Comment Below:

  • Have you tried to create a web strategy? What parts did you find most and least valuable?
  • What other core questions need to be answered before building a website?

Tight Budgets Breed The Best Innovations

June 23, 2010

By Dan Coughlin

Innovative thinking means searching for and implementing a better way.

That’s it. Nothing more. Do not overcomplicate this topic. It’s not about pontificating on highly theoretical concepts and wasting a lot of money. Innovation is improvement in motion.

A business innovation is the process of creating additional value for your customers that they will pay for at a greater profit for your business. Your innovations have to do both: increase value to customers and increase the profits that your organizations make. Creating value that erodes profit is not a business innovation. It’s actually a self-induced death blow to your business.

The Process of Innovation

Step One: Focus, don’t spend.

For many years I worked with executives in one of the world’s largest companies. Each quarter we would study the business results of the industry in a wide variety of categories. Every quarter one of my client’s competitors, which was much smaller and had far fewer resources than my client, would win in several key performance categories.

I didn’t understand what was happening. The people at my client organization worked incredibly hard on a large number of projects to create and deliver more value to the customers. They invested enormous resources into these innovative projects. And yet this small competitor kept outperforming them quarter after quarter.

Then one day my client hired one of the key executives from this competitor. On her second week on the job I asked her, “How in the world did your former company keep outperforming your new company?” What she said I will never forget.

She said, “We had very, very limited resources. We couldn’t try a lot of things. We had to succeed with the few projects we could afford to do. We were forced to concentrate on delivering great value on one thing at a time. Here we have tons of resources. And that’s the problem. It allows us not to have to focus in order to survive. So we end up doing too many projects and overwhelming our front-line employees and customers.”

Within a few years my client’s organization was achieving incredible results that were lasting far longer than ever before. What was the difference? In spite of having massive resources to work with my client narrowed their focus to a few key areas. No longer did they allow themselves to go off on three dozen wild tangents. They poured all of their effort and concentration into improving just those few areas. Today they are achieving truly remarkable results quarter after quarter.

Note: recessions are good for innovation. It forces every company to operate within a tight budget and be extremely focused. This tight area of concentration generates far more useful innovations than the conceptual free-for-all that companies often use during good economic times.

In the past six months I have served as a business speaker to the National Automobile Dealers Association, National Association of Home Builders, and a national conference of a major residential real estate company. These were three of the hardest hit industries in the past three years. Yet I didn’t hear talk about gloom and doom at any of the meetings. I saw and heard a lot of ideas about how people were working to create greater practical value for their customers in a few concentrated areas. It was clear that everyone understood that innovative thinking was a requirement to survive through this recession and thrive on the other side of it.

What is the one area that you are going to focus on improving for your customers?

Step Two: Ask.

Of course, one way to find out the best area to focus on for customers is to ask the customers. I suggest a simple question such as, “If there was one thing about your experience with this product (or service) that you would like improved, what would it be?”

Now be patient. Customers don’t have the answer on the tip of their tongues. Allow them to think. If they can’t think of anything, you can follow up with probing questions on specific aspects of the product or service. Another approach is to ask, “What was of value to you with this product, what was not of value to you, and what would have been of greater value to you?”

Before you start to come up with an innovative product or service, identify the statement you are trying to fulfill. Write a one- to three-sentence description of the desired outcome. Say you want to create a new countertop in public bathrooms for the sinks and faucets. Your statement might say, “In the end, we want a countertop that stays dry so people can place a book or small bag on the countertop and the item won’t get all wet.”

Innovations don’t have to be about computers or cell phones or medicine. Innovation is about searching for and implementing a better way. That “better way” can happen in any industry.

Step Three: See.

Remember: insight comes from sight. If you want to understand the customer experience in order to improve it, then go see for yourself what it is that customers go through. Don’t just ask them for ideas on how to improve the experience. Go look for yourself.

A few weeks ago I bought a quarter-sheet cake for a Valentine’s Party at my church. I went to the bakery, and asked the baker if I could see the cake before I paid for it. She opened the box, and it said, “Happy Valentine’s Day, St. Lucas Women in Red”. I looked at the cake, I looked at the baker, and then I said, “Why does it say, ‘St. Lucas Women in Red’?”

She pulled out a sheet of paper, and said, “It says right here, ‘St. Lucas Women in Red’.” I looked at it, and I said, “I meant I wanted the frosting in red, not the words.” She said, “No problem.” She scooped off the red letters and replaced it with vanilla frosting.

At the party that night I told that story. Someone else said, “I had that same experience at that bakery.” If the owner of the bakery had been a customer of the bakery, then he or she may have gained the insight necessary to create a better experience for customers.

Step Four: Stop and start over.

Sometimes you have to start over from scratch. Don’t feel compelled to merely tweak what you’ve always done.

Several years ago McDonald’s sold Salad Shakers. The idea was to put the salad dressing in a cup with the salad ingredients. Then you shook it up and, voila, you had a salad. Only problem was there were a lot of problems. You had to ask for a plate to pour the salad onto after you shook it up, and the salad dressing oftentimes ended up on the customer’s clothing.

So McDonald’s stopped and started over. They gained insights from customers. They went and observed the Salad Shaker in action at restaurants. And then they came out with a completely new salad, their Premium Salad. This new salad has been wildly popular for several years and helped to significantly increase sales of Happy Meals.

Don’t be married to your current way of doing things. Once you’ve identified the statement you are trying to fulfill and have gained insights into what customers really want be willing to take out a blank sheet of paper and start with new ideas on what will deliver the value that you want to deliver.

Step Five: Improve.

A prototype is a model that represents what your idea will look like when it’s put into action. You can create simple prototypes for both products and services. Use cheap, basic materials to assemble your prototype. Use paper, napkins, paper towels, paper clips, cardboard, and Styrofoam. Don’t use expensive materials to make fancy looking models. That’s a waste of money.

When you are explaining your concept you can refer to the prototype and that may very well help the other person understand better what it is you’re trying to get across. My all-time favorite book on innovation is The Art of Innovation by Tom Kelley, who is the general manager of IDEO. My favorite quote from that book is, “If a picture is worth a thousand words, then a prototype is worth a thousand pictures.”

Start with five or six prototypes under the area of focus that you selected earlier. Study the prototypes, capture the best ideas, and then continue to make prototypes as quickly as you can as better ideas evolve.

Notice so far you have not spent very much money. You’ve invested time in talking with customers, observing customers, and developing prototypes. The process of innovation is not expensive. The primary investment is a mental investment, not a financial one.

Keep improving the prototypes until you land on the one that you are ready to actually create and deliver into the marketplace. This is where the costs primarily occur. You will have to spend some money in producing the product, training people on the new service they will be delivering, and on marketing the new product or service. However, notice that if you hold off on the spending until this stage you are able to provide something into the marketplace that has a far better chance of success at a lower overall investment from your business.

Step Six: Sell.

At some point you have to attempt to sell your innovation. You can’t innovate in a vacuum forever. You’ve got to put your idea out in the market and see how people respond to it. Innovation does not end with the first sale. Innovation is an on-going process. Find out what customers like and don’t like in your new product or service. And then keep working to make it better and better.

Step Seven: Find out if the proper connection has occurred

One important question to ask after your product or service has been in the market for awhile is, “Do customers feel they received the value that we intended to deliver to them?”

There is value to you regardless of the answer to that question. If customers feel they are receiving the value you wanted to deliver, then you can tell how much this value is worth to them. If customers believe they are receiving some other value that was unintended, then what is it? Perhaps that unintended value can lead to great profits for your business. If customers feel they are receiving no value from this new product or service, then you can work to determine if you need to scratch the idea or merely modify it.

My point is that I don’t want you to just stop after you’ve sent the new product or service into the marketplace. Allow customers to teach you what you don’t know about this new innovation. It doesn’t matter what value you think you put into the marketplace. What does matter is what value your customers think you put into the marketplace.

Keep searching for and implementing a better way. It is the key to surviving in tough times and thriving in good times.

About Dan Coughlin

Dan Coughlin teaches practical ideas that improve business performance. His purpose is to work with executives and managers so they achieve great performances. He is a business keynote speaker, management consultant, executive coach, and author of three books on management performance, including Accelerate, Corporate Catalysts, and The Management 500. Dan’s new book Find a Way to Win: Management Insights from Terry Michler, America’s All-Time Winningest Soccer Coach, will be published in May 2010.


Stop “Some Day” Syndrome

February 18, 2009

Good tips from WikiHow

Everyone suffers from Someday Syndrome at some point in their lives, often catching it repeatedly. You probably have something similar going on in your life – a project, a task, a goal – that you just haven’t got around to doing yet. Right? It would be easy to quote Nike and say: Just Do It, but if it were that simple Someday Syndrome wouldn’t exist. Here are some key ways to cure Someday Syndrome so that you don’t need to suffer through a cure.

  • Be you.
  • Clear out the junk.
  • Know what you want.
  • Make a grand plan.
  • Take one step at a time.
  • Ignore the rest.
  • Get help.
  • Don’t compare.
  • Be uncomfortable.
  • Celebrate the process as well as the end.
  • Don’t stop at the easy point.

Strengthen Your Mantle for Greatness

February 13, 2009

By Dan Coughlin

Assume success.

Assume that all of your hard work over all these years has suddenly paid off in the form of you achieving what you’ve always wanted. You now have the income, title, responsibilities, authority, scope of influence, skills, reputation, clients, and flow of opportunities that you’ve always dreamed of having.

Now the real work begins.

It is far harder to handle success successfully than it is to persevere through tough times. Are you really ready to demonstrate long-term greatness if great success suddenly comes your way?

A Brief History of Being Good with Bad Times and Bad with Good Times

Over the past one hundred years, Americans have demonstrated they are very good at dealing with bad times and very bad at dealing with good times.

During the U.S. involvement in World War I (1915-1918) Americans pulled together and demonstrated extraordinary levels of sacrifice, commitment, and teamwork to pull through the country’s worst catastrophe since the Civil War. This was followed by the Roaring 20s when many Americans thought they had discovered the secret to wealth in the stock market and danced their hearts away.

That was followed by the Great Depression and World War II, a time once again marked by long-term sacrifice, focus, commitment, and teamwork. In the relatively affluent 50s, American companies flourished and Americans bought toasters, washing machines, televisions, cars, and refrigerators like they were going out of style, which they often did. This was followed by the tumultuous late 60s and the economic recession throughout much of the 70s.

The materialism and economic growth of the 80s were followed by the recession of the early 90s. The wild prosperity fueled by the dot com craze of the late 90s was followed by the dot com bubble burst in March 2000 and the ensuing recession that marked those years. U.S. citizens bonded together after the terrorist attack of September 11th 2001 in ways many people had never seen before. The rise in home prices and the stock market in 2003-2006 were followed by the prolonged recession from December 2007 through today. Once again Americans are becoming good at sacrifice, commitment, and teamwork.

But why are we so bad at handling good times in ways that could allow us to continually improve our results? Why are we so often are own worst enemy when we are in the best position to generate long-term sustainable success? And what lessons can be learned from history that an individual can apply in his or her own career to sustain greatness when success finally arrives?

Lesson #1: Remember there ain’t no free lunch, no silver bullets, and no secret fountains of money.

During good times, Americans have consistently thought they had it all figured out. Somehow we forget that we’ve had short-term success in the past that didn’t work out very well.

In the mid-1920s, mid-1980s, late 1990s, and mid-2000s, many Americans thought buying stocks would automatically move them up the economic ladder. The greatest piece of business advice I’ve ever learned is “there ain’t no free lunch.” In the late 1890s people thought finding gold was the key and in the late 1990s people thought buying dot-com “gold” was the answer. Don’t ever assume that a stock purchase, a good relationship with your boss, a degree from the “right” university, or employment at a “great” company will ensure your long-term greatness. It won’t. The stock market collapses in 1929, 1987, 2000, and 2008 have shown what goes up doesn’t necessarily always continue to go up.

Based on the amazing sales of American manufactured products and the extraordinary rise in the standard of living for Americans in the 1950s, many people thought that U.S. managers had discovered a silver bullet and would continue to generate incredible economic growth forever. Unfortunately, that’s not what happened. Many key U.S. executives in the 1960s focused more on profits than on constantly improving the quality and safety of what their companies were producing and they made their companies and industries vulnerable to attacks from a host of other companies.

They quickly learned through the painful 70s that customers don’t care about their profits. They also learned that customers do care about quality, safety, and value. Many executives in the financial industry from 2003-2007 thought they had figured out a way to turn bad loans into great products until one day they found out that wasn’t a secret fountain of money either.

When your great day of success shows up, don’t waste any energy thinking you have it all figured out. Keep striving to get better. Success just means you have a better foundation to work off of for the future. It doesn’t mean you have a guaranteed incredible future.

Lesson #2: Great performance creates great value, and poor performance ruins it.

Jason Jennings has written a tremendous new book called, Hit The Ground Running: A Manual for New Leaders (Portfolio 2009). I’ve decided to rename the subtitle: A Manual for Leaders Who Aspire for Greatness because I believe any executive or manager in any for-profit or not-for-profit organization would benefit tremendously from this remarkably powerful book.

Jason Jennings is the rare person who has the energy to climb the massive mountain of research necessary to really understand an issue and the patience to climb down the mountain and explain what he has learned in practical ways that people can actually use. He and his research team took the 1,000 largest publicly-owned U.S. companies and searched for the best performers from 2001-2007. He wanted the whole focus to be on performance that occurred in the 21st century. Through a series of extraordinarily stringent filters, he narrowed his list to the nine best-performing American companies in this century. He then personally interviewed the ten CEOs (one company has co-CEOs) of these companies. What he found re-energized me. These ten CEOs did, and did not do, some very unusual things.

They were clearly anti-fancy. When they inherited large personal offices, they got rid of the fancy furniture, brought in conference tables and whiteboards, and created working functional spaces for themselves and their team members. One took out his private bathroom and asked why in the world he would need his own bathroom.

They were anti-buzzwords. None of them talked about six-month strategic development processes, stated lofty and complicated visions, spent insane amounts of money for big-name consulting firms to tell them what to do, or hung posters with catchy themes at every one of their business locations.

They talked with employees, board members, managers, and past CEOs. These high-performing CEOs are very down-to-earth individuals. Consistently, they said they didn’t have all the answers and wanted to get to know and learn from as many people connected with their organizations as they could. They were not acting like the proverbial superhero action figures ready to save people from peril. They were genuine individuals who simply wanted to learn anything they could to help their companies succeed in the short and long term.

They clarified a destination and practical steps to achieve that destination in a reasonable time frame. They simply refused to get caught up in making wild predictions to drive their stock price higher. They were maniacal about establishing practical plans and continually monitoring progress to make sure those plans were on track. They remained flexible in making adjustments to hit their desired destination. They kept their businesses as simple as they possibly could in order to optimize efficiency and productivity.

The single biggest takeaway for me from the very best CEOs and their companies is that they maintained a singular focus on improving the performance they felt would benefit their customers the most in terms of creating real value for them.

If you want to be able to strengthen your mantle for greatness, the absolute key is to always improve your performance, which is the actual creation of value that other people will want to use and will benefit from in a meaningful way. If you develop the ability to always do exactly that in good economic and bad economic times, you will be able to handle success and maintain the capacity for greatness over the long term.

Lesson #3: Avoid the “So what are you up to lately?” dilemma.

I think this is the most subtle and pervasive problem in the history of U.S. economics. No matter how successful a company or an individual becomes, the first question asked of him or her by friends and family is, “So what are you up to lately?” In other words, “What have you achieved lately, what is your salary, what new homes are you buying, what vacation homes are you building, and where is the next fancy resort you’re going to visit?” The problem isn’t with the question or the questioners. The problem is the distraction that individuals allow it to create.

This obsession with more, more, more, bigger, bigger, bigger, and faster, faster, faster throws out of whack the steady, plain, simple, consistent, and boring process of creating greater value that customers will want to purchase at reasonable fees that will generate long-term growth. This is not a modern phenomenon. At least since the 1920s, and then repeated at least every couple of decades, Americans have become maniacal about taking some short-term success and wanting to convert it immediately into much greater success. Whatever happened to the tortoise beating the hare?

I encourage you to improve, create greater value, achieve some success, and then repeat that formula consistently over the entire period of your working life. It is what made you successful once and it is what will consistently make you successful in the future. Just don’t force the future into today’s envelope. Be patient and let your improvements generate greater success when the time is right.

Lesson #4: Values matter and so do lack of values.

Nothing has ever destroyed future greatness faster than a breakdown in personal values. Values are beliefs that determine behaviors. You get to choose six. What six values do you want guiding your behaviors? Ok, if you really want, you can choose eight, but that’s it. Here are mine: integrity, curiosity, friendliness, open-mindedness, innovation, and empathy. OK, two more: tenacity and accountability. That’s it.

Choose your values carefully. If you want to build a personal mantle that can handle success and sustain itself for a lifetime of greatness, then you have to live by the values you’ve chosen carefully. I’ve never met the person who chose cheating, lying, and stealing to be the values that would guide his or her life. For some people, those things snuck in when they weren’t watching their values. Watch your values carefully and let greatness sneak in when you’re not looking.

If you lie about little things, you’ll lie about big things. If you’ll take more money than your company can realistically afford to pay you just because you can get away with it, you’ve shown where your priorities are for the long term. Don’t reward yourself today based on dreams for tomorrow. If you’re honest in little things, you will be in big things as well. Values have a way of repeating themselves.

Be ready for success. It can happen at any moment.

About Dan Coughlin

He is a business keynote speaker, management consultant, and author of ACCELERATE: 20 Practical Lessons to Boost Business Momentum. He speaks on leadership, branding, sales, and innovation. His next book, The Management 500: A High-Octane Formula for Business Success, which is about practical management lessons from the history of professional auto racing, will be published in May 2009.


Sacrifice Is A Sustainable Strategy

January 7, 2009

By Dan Coughlin

My parents majored in sacrifice and minored in thrift. Every day for the first thirty years of my life I heard the word “sacrifice” as in, “We sacrificed a lot so you could be better off.” And they weren’t kidding. My mom wore the same winter coat for at least ten years. Going out to eat was a rare treat saved only for birthdays. A fancy dinner included my dad going up to McDonald’s and getting a dozen cheeseburgers and then going to the grocery store and buying a half gallon of vanilla ice cream. Then my parents, my five siblings and me sat around our kitchen table and ate it. At least 85% of all the clothes I wore in the first twenty-two years of my life were bought at garage sales.

Two Problems with Sacrifice
There were two problems with this approach.
Problem #1: Sacrifice was used like a jackhammer.

I heard the word sacrifice so many times that when I finally went on my own I was determined to go out to eat. I was determined to buy books and not go to the library. I was determined to enjoy today and not scrimp by every minute of my life. And there were these wonderful new inventions called credit cards.

Problem #2: My parents were right.

Despite all my frustrations with hearing that word over and over and over again, my parents were right and they are still right. The upside of sacrificing far outweighs the downside. A very high percentage of businesses and individuals in the U.S. have acted a lot like me for the past twenty five years. We all need to learn from my parents and make sacrifice a sustainable business strategy.

Stop Thinking About the Next Quarter, Start Thinking About the Next Decade
Beginning in the 1980s when the stock market began to grow exponentially, individuals and businesses began to obsess over quarterly returns. This obsession with short-term results caused executives and managers to think about what could be done today to make a good showing in ninety days. Think about how absurd this is. Over the course of ninety days, you might have seventy days of actual work. Imagine your results for last quarter weren’t very good so now you feel the pressure to produce great results this quarter. What will you do? You could slash your prices or come up with a hot promotion to get sales moving. You could dramatically cut costs to make the numbers look good. You could fire people or sell off assets. You could cheat and make up numbers to make the quarter look good. Or you could do something dramatically different: focus on improving the value your customers receive and remain patient over the long term.

Pixar Animation Studios didn’t overtake Disney Animation Studios overnight. They did it by remaining remarkably patient and steadily improving the quality of their films. Google didn’t become the best search engine in the world overnight. They steadily and patiently improved the quality of what they had to offer. Apple didn’t become the Most Admired Company in the World as named by Fortune magazine overnight. They steadily created more value for customers.

Stop focusing on making this quarter look good and start focusing on making the next decade truly remarkable. Ironically, as you focus on generating ten years of greatness you will steadily make the performance of each quarter better and better.

Use Credit Very, Very Carefully
Cash is annoying. First you have to have it, and second you have to have it with you. Credit cards are so much easier. You can just whip those puppies out and pay for everything from fast food to fur coats. The same is true in a business. Having a credit line makes everything so much easier. If you have a good product idea or marketing campaign, you can just plow ahead. You don’t have to think through whether or not you can really afford it. You can implement immediately because you know your good idea is going to generate a great return on investment. Except sometimes it doesn’t. Actually sometimes it generates a zero percent return on investment. That’s right. Some new products and some marketing campaigns deliver no revenue. None. Zippo. However, you do still have that little problem of the bill to pay.

My mom would search for extra pennies in the house at the end of each month to pay the bills, but she would never buy anything on credit, mainly because she was scared she wouldn’t be able to pay it off. However, being scared of credit turned out to be a very smart thing because it forced her to think through her purchases. It turns out that credit cards are a good thing, just like car loans and house mortgages and business credit lines are good things, as long as you pay them off on time.

The big problem with credit occurs when a person stops thinking through his or her purchases. Suddenly frivolous purchases seem mandatory. And paying them off today is annoying since tomorrow will always be a better day. Think long and hard before you make a purchase today that can be paid for tomorrow. Identify your margin of safety. Can you really afford it? Is there a reason why you’re not paying cash today?

Is that a Meeting or a Roman Festival?
I love a good business meeting. As a speaker, facilitator, or observer, I really get a kick out of a productive meeting where ideas are being generated, discussed, and selected for implementation. Having said that, I’m really confused by many meetings that I attend. If the attendees are going to be in the meeting room for 95% of their stay, why bother taking them to a fancy resort with expensive rooms and even more expensive food? Either go to a moderate hotel or give the attendees time to enjoy the surroundings. Some people argue that the surroundings are necessary to convey the message that the business is doing well. To which I have a very technical response: baloney! I’m writing this article on a desk my mom found at a garage sale twenty-five years ago for $20. Does my desk, which works just fine, make this article better or worse?

Get in Shape
This one is going to cut a little close to the bone. Folks, we’re out of shape. I know, I know, you might be in good shape, but the vast majority of Americans are not in good shape, including me. This concept of sacrificing goes beyond just financial waste. We eat like every meal is our last meal for the next thirty days. We need to get lean and hungry again. We need to eat right and exercise more. Isn’t it a strange dynamic that we fill our days with activities so we can’t exercise, but then we’re tired so we need to eat more to keep our energy up?

Imagine no money owed on past bills, savings in the bank, a trim waistline, and great personal energy.
Now imagine more bills than you think you will ever be able to pay off, no savings in the bank, a huge waistline, and very low personal energy.

Q: What’s the difference between these two scenarios?
A: Sacrifice.

Let me try that again.
Imagine a business with no money owed to anyone, employees who find purposefulness in their work, and great energy in the business for the long run.
Now imagine a business with stacks of unpaid bills, employees worried about keeping their jobs, and very low morale for the long run.

Q: What’s the difference between these two businesses?
A: Sacrifice.

Ok, I’ll add in one more word: patience. When you have to have results today and you have to try every idea today no matter the cost, then you have no patience. When you don’t have patience, you won’t be able to sacrifice. And if you don’t sacrifice today in order to improve tomorrow, then you will continually be in the second scenario.

Why Sacrificing People is a Really Bad Move
Firing people is suddenly the in-thing to do. Each month we read about hundreds of thousands of jobs being eliminated. This is an extraordinarily good move to cut costs in the short term and an extraordinarily bad move to improve profits in the long term. There are only a few resources that generate profits. Having money in reserve can improve a company’s ability to invest and generate more money. Of course, that theory hasn’t exactly worked out very well recently. Owning real estate is a good investment for the long term, although it hasn’t worked out very well recently either. And the other great value-generator is people.

But it’s not enough just to have employees; you actually have to tap into their minds to gain the ideas for profit generation. I suggest you gather employees together in groups of five to seven people and ask the following questions:
Without letting go of any of our employees, what ideas do you have on the following questions:

1.    What can we do to cut costs without decreasing value to our customers?
2.    What can we do to increase value to our customers without increasing our costs?

Let me encourage you one more time. Before you let go of any of your employees, gather them together in small groups and engage them in meaningful conversations. Just as executives and managers are too quick to spend frivolously in good times, I think they are too quick to fire employees in tough times. I’ve never met the executive or manager who had all the answers on any topic. The best ideas always come from group discussion followed by a single individual making the final decision. Gather your employees together and engage them in a meaningful discussion about how to cut costs without cutting value to your customers and how to increase value to your customers without increasing costs. And do this every quarter in every year regardless of whether the economy is doing great or doing badly.

Make Old-Fashioned a New Way of Life
As I’m writing this I feel old. It sounds so old to me to talk about sacrificing and being patient. Those were the words I heard from my mom and dad when I was growing up. It doesn’t feel hip or cool or young to talk about sacrificing and being patient. However, winning does sound cool. If you want to build a great career and be part of building a great business, then make old-fashioned a new way of live.

During really tough economic times like we’re living in right now, the word sacrifice gets used a lot. It’s easy to talk about sacrificing when you have no choice. Everybody has to sacrifice when the stock market falls by 45%, jobs are being eliminated, and cash flow is drying up. It’s also easy to lose weight when your doctor says, “Lose forty-five pounds or you will die.” The harder part is to sacrifice when times are great and to eat wisely and exercise when you’re in great shape.

To build truly great businesses and to get in truly great physical shape for the long term, we need to make old-fashioned a new way of life. We need to sustain our sacrifices for decades, not quarters. In doing so, I think we will all find that sacrifice creates freedom. When you choose not to buy something or eat something that you want right now, you enhance the belief that you are in control of your decisions, not someone else. That’s freedom. When you have to buy or eat something as soon as it appears, then you are not in control of your decisions. That’s lack of freedom.

My parents didn’t sacrifice for six months and then spend $10,000 on a lark. They were consistently frugal over a period of several decades. Decide on the value you want to deliver to your customers, and then consistently, patiently, and steadily sacrifice other options in order to build a great business for the long term. Be consistently frugal and you will be ready for the strategically rainy day. That’s the day when investing your carefully saved money can generate an extraordinary advantage for the business. But that advantage won’t happen if you’ve spent every dime you could borrow.

Sacrifice, be patient, and maintain that approach over and over and over. It’s actually an exciting and freeing experience.

About Dan Coughlin
Dan Coughlin works with executives and managers to improve their business momentum. He is a business keynote speaker, management consultant, and author of ACCELERATE: 20 Practical Lessons to Boost Business Momentum. Dan’s clients include Coca-Cola, Abbott, Toyota, Boeing, Marriott, McDonald’s, AT&T, American Bar Association, YPO, Vistage International, Roush Fenway Racing, and the St. Louis Cardinals. He speaks on leadership, branding, sales, and innovation. His next book, The Management 500: A High-Octane Formula for Business Success is due to be published in May 2009 by AMACOM.


How To Become A High-Performance Organization

November 14, 2008
  1. Clarify, communicate, and reinforce the goals, values, and strategies of your organization.
  2. Build leadership competence at ALL levels — from the CEO down to the line-level.
  3. Ensure employees have the proper skills (technical and soft) in order to leverage the power of teams in your organization.
  4. Have a thoughtful and disciplined process for implementing change
  5. Involve key people in your organization to ensure that internal initiatives make sense AND can be implemented.
  6. Fully understand the needs of the customer/constituent and make sure that your employees are passionate about delivering value to them
  7. Have realistic and reliable metrics to measure success and serve as a basis for continual improvement.

Source: Towers Perrin


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35 Tips Toward An e-Learning Plan For Your Organization

October 24, 2008

I saw this, of all places, on the San Diego City College site under their military education department. It is really, quite a well put together list of tips, things to do, and think about when forging out into the world of online learning and training. Enjoy!

1: First Things First

The “e” in e-Learning stands for education — we too often forget that — it is not about bandwidth, servers, and cables. It is about education – first and foremost.

2: Find Your Roadmap

Do your homework understanding the basics of e-Learning — terminology, types of systems, resources available. The task seems daunting at first, but keep reading, asking questions and recognize that it is a cumulative process.

3: The Times They Are-a-Changing

Training organizations must rethink their mission, redesign their metrics, and retool their staff. From “We deliver classroom training that we think someone might need” to “We work with the entire company organization — senior management to individual learners — to provide whatever is needed at each stage of the learning life-cycle”; From “butts in seats” (or even “happy butts in seats”) to “discovered gaps addressed and met effectively as shown by multiple levels of assessment”; From “stand-up trainer” to “multi-modal consultant” (or from “a cadre of stand-up trainers” to “a team of learning specialists: analysts, assessors, designers, builders, and deliverers.”)

4: There is a Place and a Time For Everything

Be assured that e-Learning is not a silver bullet. Refrain yourself from using e-Learning for every training/learning opportunity. There is a place for e-Learning, but it is not appropriate in every circumstance.

5: Know & Respect

Know your team/role expectations and then communicate effectively with the entire team. I suggest brainstorming with the team to determine the most effective way and including IT resources. Respect all team members.

6: Start Small, Grow Later

If you’re just starting out with e-Learning, target a course that is small but high visibility for your organization. After it is deployed successfully, developing future courses will become more easily acceptable.

7: Learning Is Learning Is Learning

e-Learning is just a media, a small “e” in front of learning. Thus, everything fundamental about learning applies as well.

8: e-Learning = Learning

Be sure to wrap the e-Learning experience with pre-work and/or communication (motivation and preparation), real-time support (either on-line or a point of contact), and post-learning transfer activities (further coaching from manager, follow up communications, post-learning reading and activities, etc.) Just because it’s e-Learning doesn’t mean we should forget all the things we know about adult learning, moving new skills to performance, and enhancing memory.

9: The e-Learner’s Pledge

Recognize the skills that serve e-Learners well: Self Advocacy : “I need to learn”; Self Sufficiency: “I am responsible for my learning”; Self Confidence : “I can Learn”; Learning Process: “I know how I learn” and Self Evaluation: “I know whether I am learning.” Without this recognition, e-Learning is at best acknowledged as difficult.

10: Put Your Toe Slowly In The Water

Be slow with the ‘e’ in e-Learning. It’s always about learning first.

11: Don’t Fix What Isn’t Broken

Sometimes the classroom is the best solution. Keep an open mind and don’t create e-Learning just for the sake of having e-Learning.

12: The Rules Of The Game

Focus on people, then on corporate needs, then on technology.

13: Those That Can, DO

For e-Learning to be effective in business, it has to support “doing,” not only learning. Go back to a fundamental concept in education: behavioral objectives. After an e-Learning session, the student must be able to DO something, not just know something. If you can’t state a behavior that the student can do after the e-Learning session, you may have used the e-Learning tool as a hose to spray a thirsty student instead of as a glass.

14: Unite, Don’t Divide Your students

Before introducing e-Learning, find out more about the basic skills of the students. What proportion use a PC at work? What proportion have the required PC skills? What proportion are able to undertake e-Learning in the working day without prior clearance with a boss? The answers to these questions are critical in designing the overall strategy (and especially important at implementation time). If ignored, there is a possibility of creating or accentuating a digital divide in the students.

15: Show Me The Way

If the main reason you want to implement e-Learning is to save money … stop and ask for directions.

16: Do You e-Learn?

Make sure you experience being an e-Learner yourself before you attempt to deliver a course online.

17: Become an e-Learner

Experience e-Learning first hand to understand the student’s point of view in an e-Learning situation. What are the frustrations? What becomes easy? What do I, as the student, need to do differently? Do I have enough access to my instructor? Do I have access to the other learners? Do I feel connected to the class? Shut out and lonely? By putting oneself in this situation, trainers can begin to understand what they need to build into their design to assist the learners, who are also making the transition to e-Learning.

18: The “Hard Stuff’ Is The “Soft Stuff’

What’s hardest about e-Learning isn’t really the design, development, and technology. What’s hardest about e-Learning is getting learners motivated and organizations energized. Spending time on the “people-side” of e-Learning will pay great dividends.

19: Bottom Line

E-Learning is like any other benefit – staff will not use it if they (a) don’t know about it, (b) don’t understand it, or (c) don’t get it free.

20: First Time?

Consider blending e-Learning with classroom learning as a short mandatory component. This may help people to become comfortable with e-Learning if they haven’t tried it before.

21: Fill The Gap, Don’t Patch It

Do yourself, your organization, and/or your clients the favor of doing the preliminary footwork necessary to honestly determine whether the targeted reason for the proposed training will actually be affected by training. For example, is the “gap” something that can be narrowed via training, or does the underlying reason for the gap lie elsewhere (internal communication, company culture, management, tools, etc.)? Often times large efforts and budgets are expended building solutions to the wrong problems. Take a little time and money up front to properly analyze what should be done and why – it’s a step that will undoubtedly pay for itself several times over (either by preventing unnecessary training from being developed, or by focusing the purpose of the training that is needed).

22: One Step At A Time

First step: think about Learning. Second step: think about e-Learning.

23: Begin By Connecting The Dots

Always always always start with the business need the e-Learning is intended to meet. If you can’t draw a straight line from the course or Performance Support you are proposing to a bottom-line business result, then don’t do it. The only valid way to “make a business case” for e-Learning is to start with the needs of the business.

24: Training Is For Life

If you believe that your training is finished, you may be trained but you are finished.

25: Just Getting Started?

Making It Required May Lead To Success

Often an e-Learning course is successful because it is required. Associating a test with the completion of the e-Learning effort could lead to success especially in an environment new to this method of learning.

26: So Well Said!

On the road to e-Learning, make sure that Learning is in the driving seat, and Technology is in the passenger seat with the map. Learning decides the destination, Technology helps you get there.

27: Start From Square One

Analyze if/when online learning makes sense in your organization. Perform a needs analysis. Is there management buy-in? Do learners have access to the right equipment and software? Analyze which e-Learning delivery method is best: Blended/Hybrid Courses (part classroom, part online); Synchronous (online course, with instruction taking place in real-time via the Internet); Asynchronous (courses taken independently with minimal instructor support).

28: Don’t Get Myopic About e-Learning

E-Learning is only one of the many, many resources available to you to meet your organization’s learning needs. Use it appropriately. I got caught up in the hype until I was forced to step back and gain perspective about all the available tools and resources. As a result, my toolbox is now equipped to handle each job in a more effective and efficient manner.

29: e-Learning = Change

Treat e-Learning as a “Change Initiative,” not just another training program. E-Learning will represent a behavior change for most employees so you and your trainers need to act as “change agents.” If your organization has a Change Management discipline, use some of the techniques to guide you as you implement.

30: Look For Grants In All The Right Places

For associations and other non-profits, look for grants and other funding sources to get started in distance learning. We identified three curriculum development projects of key importance to the conservation profession and I was able to find funding for at least portions of all three, including assistance for our initial venture into distance learning. Once we gain experience, expertise, a body of courses, and (happy) learners, we anticipate that future projects will be more time and cost-effective.

31: Practice Safe e-Learning

For your first attempt to launch e-Learning in a slightly skeptical organization which has accepted the Business Case but is awaiting the outcome with interest, select a topic of enterprise wide significance which is needed by as many employees as possible and has to be delivered in a very short time. The message is to focus on an operational problem/challenge, see it as an opportunity to “‘sell” the e-Learning, produce something good but simple and practical, and go for it. Don’t begin with management development topics where the immediate gain may prove more difficult to specify to everyone’s satisfaction. Be safe, but effective.

32: Use e-Learning To Solve Specific “Pain Points”

Don’t go for an all-out Napoleonic attack with e-Learning, it might just result in your Waterloo. Rather, focus on a few pain points that can be best solved with e-Learning and just go after these.

33: Use e-Learning To “Info-Include”

e-Learning is a very good way to allow people to acquaint themselves with computers and the Internet. If you have “info-excluded” people that you want to involve and gain exposure to IT, try e-Learning with any content that helps this person to develop their competency on the job.

34: The Grandma Rule

If you are just starting out with e-Learning in your company, assume that your people know as much about computers as your grandmother. Then you won’t be too off base as you work towards changing their paradigms.

35: First Impressions Stick

Make sure a learner’s first experience of e-Learning is a good one or else they won’t try again.


10 Tips For Global Communication

September 16, 2008

NOTE: This was posted on Communication Nation a little while back, but I loved the drawings and had to share.

By Dave Gray

The difference between local and global markets is like the difference between the fishbowl and the ocean. To understand and engage successfully requires a shift in perspective. Here are a few tips to help you get the most from your global communications efforts:

1. Get outside your fishbowl.
To go global you’ve got to get out from behind your desk. Your culture surrounds you like the air you breathe, and you can’t understand it until you get outside it. Spend some time – an extended period, if possible – completely immersed in another culture. When you return, you’ll be surprised how many things you notice that were previously invisible.

2. Be authentic.
Being global doesn’t mean losing your identity. If you’re a global company that was started in Germany and is headquartered in Germany, it’s perfectly ok to be German. It’s a multicultural world and you are a part of it too. The key is to be respectful of other cultures while being true to your own unique identity.

3. Remember that you are a guest.
When you are visiting another country, or when you open an office there, you are a guest. The same rules apply that would apply if you were visiting a friend’s house. Be polite, respectful, and thoughtful in your communications.

4. Think visually.
There’s a reason why TV is booming while newspapers are going out of business. People understand pictures faster and more easily than words. With pictures you can communicate complex ideas instantly, and virtually nothing is lost in translation. And words need to be translated, while pictures are a universal form of communication.

5. Ask for feedback.
Share your ideas with global teams early, when they are in the napkin-sketch stage, and ask for feedback. When you ask people to participate in defining the message, you build trust. If you build your message globally, then deployment becomes much easier.

See the remaining 5 tips at Communication Nation…


Interviewing 102: Make a Difference

September 15, 2008

By Dean Tracy

As I coach candidates on job search and interview tactics globally, I admit that there is a bit of a science to nailing the second round interview. If you have the proper formula, you may be the only candidate to make a lasting impression that the company will not soon forget!

Chances are good that if you’re being invited back for a second round of interviews, then you’ve made a good initial impression and have something that they want. That said, besides charisma and all of the right answers to their questions, what will you bring to the interview that will impress them enough to use your interview as the standard against which to grade all other candidates?

Answer: Your 60/90-Day Strategic Plan.

During your first interview, you probably heard all about the pain-points that are driving the hiring manager crazy. This includes project deadlines, technology initiatives, budgets, client visits (if you’re in Sales), revenue goals and so on. Additionally, you may have noticed that they never seem to have enough people on staff!

If you’ve asked the right questions in your first round of interviews, and you are truly excited about this potential opportunity, then you should have a pretty good idea as to what you will do to be successful in this role. You should be able to identify at least a 60/90-day strategic plan, based upon your knowledge of the role as it is today.

If used carefully and properly, your strategic plan can be “The Difference Maker” for you in your second round of the interview process.

Three of the primary factors that demonstrate your value proposition, and will drive your success in this new potential role are as follows: having a vision / overview for the job, establishing trust with clients and colleagues, and being able to identify and set goals and objectives. Let’s go into each of these in depth.

Vision / Overview
Based upon what you have heard in the interview, you should know the vision / overview of the department or company. What impact will you make within your first 60/90 days that can be tied back to the company reaching its goals?

Consider the following when drafting your plan:

Know the Product
Establish a working knowledge of products or services to create long-term value in your employment.

Be Credible
Become a leader among your peers by spearheading initiatives, collaborating with the leadership team, or presenting to your department.

Establishing Trust with Clients and Colleagues
Establishing trust is essential for success in any role. What will you do to establish a high degree of trust within your piece of the company or amongst your peers

Make Introductions
Meet with key stakeholders in the company or department. This is beneficial on all fronts. It offers an opportunity for you to demonstrate your skills, but also allows you to get their perspectives on the company and projects.

Share Expectations
Understand the leadership team’s expectations. This is paramount to your success. Investigate revenue objectives, if possible, to set your personal goals. Think about setting “best practices” that may be beneficial to the company and your role. This will include understanding client needs and identifying what may have been learned from any mistakes along the way.

Create Buy-In and Set Priorities
Identify how you will partner with the leadership team to create attainable goals for success. Fully understand the company mission statement and be able to share it with others. This represents a degree of commitment and clarity on the corporate goals.

Goals and Objectives
Setting goals and objectives is simply good business practice. You need to fully understand your new role in order to be successful, and you must approach it as a business. In doing so, it’s critical that you identify your personal goals and objectives for success in this new capacity

Determine the Objectives
Educate yourself daily on a new aspect of the company, the expectations or the job. Establish product expertise within the first 30 days of employment. Build cross-departmental relationships with departments that are responsible for supporting your success.

Shape a Methodology
Identify the steps that you will take to accomplish your objectives. For every objective that is listed, you should have a supporting methodology for the accomplishment.

Reflect on Success
Identify how you will evaluate or measure the success of your contributions.

Setting yourself apart from the rest of the candidates is mission critical to having a lasting impact on the person or team that is interviewing you. No doubt, you’ve heard the phrase “raise the bar.” My perspective is that the candidate before and after you can raise the bar all they want. By entering into the second round interview prepared with a 60/90-Day Strategic Plan, you are sure to launch yourself over any bar that is set before you!

Dean Tracy is a Professional Recruiter, Public Speaker and Career Coach based in Northern California. He also serves on the Leadership Team for Job Connections.


Kevin Kelly of WIRED Talks At TED About The Web’s Next 5000 Days

September 13, 2008

Kevin Kelly is one of those guys I could listen to for a time and then have to walk away and ponder on all the implications of the information I have just received. He is one of a handful of people I greatly admire. At the “5000 Day” mark, Kevin talks about the next 5000 days of the Worldwide Web and makes some interesting predictions. The clip is about 20 minutes long, but well worth the time. Sit back and listen to what Kevin has to say.


10 Cool Tips About Gmail

September 9, 2008
  1. Gmail’s system of organizing emails into conversations (a collection of all the messages in an exchange) makes it easy to keep track of the various messages in a discussion.
  2. You can access Gmail from a cellphone or other mobile device. Just start up your phone’s browser and point it to http://gmail.com to sign in.
  3. Although you can have periods in your Gmail address, Gmail doesn’t actually recognize periods—it treats the address exactly the same with or without the periods. So if your Gmail address is jesse.smith@gmail.com, emails sent to jessesmith@gmail.com or even j.e.s.s.e.s.m.i.t.h@gmail.com will reach you.
  4. If you’re reading an email and want to set up a filter for this message and similar ones, click More Actions and select “Filter messages like these”. (You can also select messages in a mailbox, and then choose this option.) Gmail shows the filter options with the sender’s From address already filled in. From there, you can filter by sender and/or any of the other filtering criteria.
  5. Gmail scans your emails, looks for keywords, and then pairs the email with advertising that relates to those keywords. Usually, one ad’s displayed above the message you’re reading and several others are on the right-hand side of the page (they’re easy to ignore). But Gmail tries to keep things tasteful, so if you receive an email about a tragedy, such as a death in the family, you won’t see any ads at all.
  6. You can set up your Gmail account so that messages sent to your other email accounts arrive in your Gmail inbox. That way, you can check all your email accounts in one place. Even better, in Gmail, you can send emails so that they look like they come from your various email accounts.
  7. If you write emails in more than one language, Gmail tries to guess the language of the email you’re working on and uses the appropriate dictionary. (If Gmail’s wrong, next to the Check Spelling link, click the arrow, and, from the list that appears, select the language you want.)
  8. You can chat with your AOL Instant Messenger buddies through Gmail’s version of Google Talk. In Gmail’s left-hand Chat section, click the Options link and select “Sign into AIM”, then follow the directions.
  9. To help protect you from viruses and other Internet threats, Gmail neither sends nor receives executable files—they typically have the file extension .exe—which can launch programs and wreak havoc on your computer.
  10. Instead of folders to file your messages in, Gmail uses labels to organize messages. You can assign more than one label to a message, so you have several ways of finding it and don’t have to remember which folder you put it in.

Source: Amazon.com, Google Apps: The Missing Manual


14 Best Google Doc Tricks

September 9, 2008

  1. If you install Google Gears, you can edit Docs word-processing documents offline, and Docs automatically syncs them with the online version the next time you sign in online.
  2. If you make other folks collaborators on Docs documents and spreadsheets, everyone can work on the files simultaneously. To invite collaborators, head to the upper-right Share button (for documents) or Share tab (for spreadsheets).
  3. It’s a snap to publish documents created in Docs as blog posts—just select “Publish as web page” from the Share menu, and then click the “Post to blog” button.
  4. If you want to embed a Docs presentation in a Web site, just go to the Publish tab, click “Publish document”, and then copy the HTML that appears in the Mini Presentation Module box. Paste the code into your site’s HTML, upload the revised version of the site, and voilà!
  5. Google gives you a whole slew of functions to help make working with spreadsheets more efficient. (The GoogleLookup function is particularly nifty.)
  6. If your Docs list is getting cluttered, you can hide files (documents, spreadsheets, or presentations) to keep your list clean. Just turn on the checkbox next to any file you want to hide (you can select more than one), and then click the Hide button. To make a hidden file reappear, find All Items in the left-hand menu and, if necessary, click its + sign to expand it. Then click Hidden to see your hidden files; select the one(s) you want to see in your Docs list, and then click Unhide.
  7. You can easily turn spreadsheet data into all kinds of charts: column, bar, pie, line, area, or scatter. To create a chart, open your spreadsheet to the Edit tab, select the range of cells you want to convert into a chart, and then click the “Add chart” button. In the Create Chart box that appears, tell Docs what kind of chart you want to create and fill in the other info it needs, and then click “Save chart.”
  8. If you create a chart based on a Docs spreadsheet, you can save it as an image and insert it into a Docs document. After you create your chart, click its upper-left Chart link and select “Save image”. Save it to your computer, and then open the document you want to put it in. Click Insert and select Image, then tell Docs where to find the file on your computer.
  9. If you don’t like a change that you (or someone else) made to one of your Docs files, no problem. Just head to that file’s revision history (click File and then choose “Revision history”) and pick a previous version that you like better.
  10. If you’re working on a computer that doesn’t have Adobe Reader and you need to print a document, click Share and select “View as web page (Preview)” to open the formatted document as a Web page. You can then print it from your Web browser. The formatting isn’t quite as good as if you print from a PDF—and you’ll probably have the browser’s header and footer—but all the content is there.
  11. If you’ve published a Docs document as a Web page, you can make the Web page update automatically whenever you edit the document. Just click Share and select “Publish as web page”; then turn on the “Automatically republish when changes are made” checkbox.
  12. To see how your Docs document will look to folks you share it with, click the Share This Document page’s “Preview document as a viewer” link. If the preview doesn’t look quite right, then go back and edit the document before you share it.
  13. You can add YouTube videos to your Docs presentations. In the blue bar above the edit pane, click “Insert video”. Google opens a box where you can search YouTube videos by keyword. Find the one you want and click it to select it. Then click the Insert Video button to put the video on your slide. Once it’s there, you can move, resize, or delete it, just like any image or shape. During a slideshow, viewers can play the video by clicking the Play button on its slide.
  14. When you’ve got several collaborators editing the same document all at once, have each person choose a different color for his text to help sort out who made what changes. (The simplest thing is to have each person use the same text and highlight color.) Then, when you finalize the document, simply select the whole thing and click the “Text color” button to change the rainbow of text colors to basic black.

Source: Amazon.com, Google Apps: The Missing Manual

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More Tips For Growing Your Network

September 3, 2008

By Debra Feldman

In today’s competitive job market, those who know what you know can help you generate a competitive advantage. Over 70% of executive jobs are never advertised; most new opportunities are filled through recommendations and referrals. If you’re like most $100K+ executives, you are usually too busy getting things done to spend time cultivating new connections and maintaining your existing professional network.
So when the time comes to look for a new career challenge, chances are you understand the importance of contacts, but you don’t have a network of insider contacts to support your search. By strategically focusing on connections that help to access leads, you can network purposefully and make faster progress towards a great offer. Here’s how to jumpstart your campaign and build your network starting now.

Cold calling is a very effective method for initiating contact with hiring decision makers at target companies. Choose an individual who can appreciate your background and needs experienced help. Show them that you can deliver solutions and won’t be a drain on their resources. Commanding attention requires research into industry and company-specific challenges. Persevere until you finally get the chance to present your interest and demonstrate your strengths. If you don’t persist, another savvy prospective employee will get the job that you want. Communicating the right message to the right person at the right time is key to attracting attention and engaging the employer in a meaningful dialogue about hiring you for their team. Once you meet, keep in touch. It is a lot more difficult to connect the first time than to maintain a connection.

Increasing your visibility to hiring authorities will attract employers to you. You can orchestrate a place for yourself on decision makers’ radar screens by impressing them with your initiative, achievements, and extraordinary ability to deliver results. If you want employers to find you, first they need to know what you can do for their bottom line. One of the best ways to display your talents is to be involved in producing, not just attending, industry events. Volunteer to chair a section or organize a dinner. You can do this online by participating in forums and e-lists where your contributions are evidence of your expertise and knowledge. Get more mileage out of your publications and presentations by sharing citations and hand-outs with your connections. Don’t be afraid to give an interview (or seek one out).

Reaching out to industry leaders purposefully expands your network. By initiating contact and introducing yourself to authors, speakers, bloggers, academics and other key leaders in your field, your circle begins to grow. Then stay in touch via exchanges where you provide help as well as seek their assistance. Look for opportunities to meet others in your field, such as sending them a compliment, asking for their advice or sharing information and encouraging a conversation on a topic of mutual interest. Networking is not a transaction-oriented process but a series of mutually gratifying relationships that grow over time through shared experiences and common interests. Continually nourish, update and maintain your connections whether you are looking for a new job or happy where you are. Introduce your contacts that don’t already know each other – be the network’s spark.

Much of the hiring process is governed by referral relationships. Your network can plug you into unadvertised positions and deliver a competitive advantage in today’s job market. By keeping your contacts fresh and maintaining good relationships, it is more likely that new opportunities will find you even when you are not actively seeking a new challenge.

If you decide to launch a new job search, your network can produce the advice and leads you need to access a new challenge. Similarly, you can return the favor by providing assistance and offering recommendations to those you know. When everyone is contributing, everyone benefits. Be a pro-active connector who networks, keeps contacts and is sought out by others for inside information about new job leads.

Debra Feldman, an executive talent agent. Executives Network Purposefully™ establishing inside leads to unadvertised opportunities. Forbes praised her matchmaking talents as part sleuth, part networker.


WeirdGuy Blog Needs You!

August 29, 2008

Message From Eric - a.k.a. the WeirdGuy

As a reader of WeirdGuy blog I’d like to humbly ask you to help me. I have a short 10 question survey running from August 28 – September 7, 2008 on Zoomerang.  The survey should take 2-3 minutes to run through. Your thoughtful responses will aid me in future developments for this blog.

I realize I am asking you to volunteer your time, but I value your opinion. Please follow the link provided today — the survey is only available for 10 days.

And, if the survey takes longer than 2-3 minutes then you can feel free to spam me with your hate mail.

Thank you for your patronage…can I say “patronage”?…whatever, you know what I mean.

By the way, I’ll reveal the findings here on WeirdGuy when the survey is up, so if you want your response to count, now is the time to act…now! If you do not care, then what are you doing here at WeirdGuy blog to begin with?


10 Marketing Strategies For Smaller Businesses

August 28, 2008

By Renea Myers | Renea Myers Marketing

#1 Be able to describe what you do/what you are in one clear sentence.
Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it a priority to work on it. Before someone can decide if they may need your product or service they must first understand what you’re saying.

#2 Be UNIQUE in ALL that you do.
Don’t just give it lip service. If you’ve decided to adopt a unique approach to make your business memorable (tagline, business signature, giveaway, mascot, illustration, photo, color scheme, etc) be sure to use it consistently in your marketing efforts. It should become part of your brand.

#3 Use your mission statement as a filter for all that you do.
Once you’ve clearly decided what your marketing goals, strategies, targets and tactics ARE, it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.

#4 Don’t jump-process….Discover your target market and your points of difference before you start marketing.
Your printed collateral materials, Web site, and advertising will be much more effective and less expensive to produce if you have your marketing strategy established first. Then you’re simply following your plan in all that you do. Avoid the “shotgun” approach or “reactive” marketing.

#5 Give back to the community…strategically.
There are so many great causes and organizations out there and you can’t do everything. So, pick the ones that will best position you with your target market.

#6 Network efficiently and effectively.
If you don’t feel that you are a competent networker, now is the time to learn how to be or hire someone that is. Enough said.

#7 Remember that inconsistent advertising is wasted money.
A prospective customer must be exposed to the same message in the same way numerous times before they are ready to entertain a buying decision. Pick an advertising vehicle where you can afford to have an ongoing and consistent presence.

#8 If you do trade shows, have a plan and work the plan.
Companies participate in trade shows for a variety of reasons. Unless you have a success plan, you won’t know if it worked.

#9 Look for ways to establish yourself as an expert in your field.
Speaking engagements, publication articles and volunteer leadership roles can all help label you as an expert in your field.

#10 Keep all marketing communications clear, brief and focused…
Did I mention brief? Enough said.

Source: Renea Myers is the owner of Renea Myers Marketing, a Greensboro firm offering businesses a complete outsourced marketing department or special project management. For more information, visit www.rmyersmarketing.com or email Renea at renea@rmyersmarketing.com.


CPM Advertising May Not Be Right For You!

August 12, 2008

This article was put together by my friends over at 5Q Communications. This is a must read if you’re advertising on the Web.

By 5Q Staff

Is CPM advertising right for you?If you’ve ever set up an advertising agreement with some website, you’ve likely seen or heard the term “CPM”. This common term essentially stands for “Cost Per Thousand” impressions and is still widely used as a model of advertising on many web sites.

Unfortunately, many organizations don’t understand the pitfalls with the CPM model and end up wasting thousands of precious ad dollars. The CPM model typically affords you very little control, little forecasting ability and is more of a gamble than a solid method of building a list, developing site traffic or increasing revenue.

Read more…


Amy Tan Talks About Creativity (TED Video)

August 8, 2008

Here Amy Tan talks about, “Where does creativity hide?” Tell me your thoughts.


For Some Companies, Like Zappos, Twitter May Pay Off

August 6, 2008

By E. Brown

I am still not sold on the value of Twitter (See Twitter for the ADD Generation). Yet, Zappos CEO, Tony Hsieh, sees great worth in using the socila medium for spreading the word and getting feedback about his company.

Here is a brief piece from an interview with Inc. Magazine:

You have 5,681 “followers” signed up to read your Twitter updates — that’s not just employees. Who are they?

We have eight million customers. It’s been great for getting feedback. For example, we have a new website that’s still in beta. As we make improvements, I’ll send out a Twitter message asking people what they think.

And you additionally can track anyone who mentions Zappos on Twitter. Here’s an actual example: “Just bought boots on Zappos. Grt cust svc–sent an email last night asking about hiking boots for flat wide feet and had links this AM.” Are Twits a good focus group?

It’s been really useful, finding out what actual word-of-mouth conversations are out there.

Of course, all the Twitter updates from Zappos employees are public, too. Anyone can read about your employees finding good bars to meet at and drink at. You posted a message about your nipples being chafed from surfboard wax. Couldn’t that kind of candor scare customers or business partners or investors?

There may be some times when an individual Twitter message out of context can give a bad impression. But generally people on Twitter aren’t just looking at one single Tweet. They see what we do over time. For customers, I think it’s a way to get an inside glimpse of what our people are like and what our culture is like. Our belief is that your culture and your brand are, ultimately, the same thing. Your brand might lag your culture, but eventually it’s going to catch up. I think where companies are finding challenges now is they want to project this great brand, but if inside the company it’s not a great culture, then they’re going to be in trouble in the long term. For us, I just think it’s important to be real and authentic.

See the entire article on Inc.com to find out more.


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Related Articles
- Twitter Is For The ADD Generation – Part 1
- Twitter Is For The ADD Generation – Part 2
- Twitter For The ADD Generation – Response
- Now, Some Possible Value In Using Twitter


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