Ever wonder who the genius was behind those crazy Chick-fil-A® Cow Calendars? Meet artist extraordinaire, Glen Wexler. After a stint of designing album covers for famous musicians, Wexler was approached by quick-service innovator, Chick-fil-A:
It all started with the Chick-fil-A calendar. That’s no gal-of-the-month pinup, but the annual marketing piece of a 1300-restaurant chain specializing in poultry. Explains Wexler with a chuckle, “The ad agency developed this campaign in which cows protect their species by advocating that people eat chicken — instead of them.”
Wexler used his PhotoShop chops and the first calendar was a massive hit. He was then contracted to do the second calendar, which sold more than the Sport Illustrated Swimsuit Calendar. The rest is history.
Glen is showing off his imagination and quirky sense of humor in his new book, The Secret Life of Cows. This book is a must for inspiration and all out fun.
“The Secret Life of Cows” is available in retail stores and online. An exhibit of large-format digital Lightjet prints from the book will open at the Track 16 Gallery in Santa Monica, California, on July 7, 2007.