The Basics of a Good Pitch

The Basics of a Good PitchI saw the book, Life Is A Pitch, on Idea Sandbox (where there will be a more thorough review in the next day or so). Personally, it looks like a good read. Below are some of the guidelines from the book.

Disciplines of a Pitch

  • Find a calm space to think in [for preparation].
  • Remember that people’s emotions count for more than logic
    [appeal to the heart as well as the head].
  • Think through your proposition before you spell it out.
  • Articulate it in the simplest way.
  • Don’t go for an unattainable perfect solution, go for what works.
  • Focus on what it means to them, not what it means to you.

If you have read this book, let me know what you think.

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