From Lifehack | By K. Stone (This has become one of my favorite sites for tips and productivity)
Why Brand Your Blog?
Do you get frustrated when visitors to your site don’t convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog. This post will show you how.