From: TechCrunch | By Duncan Riley
Reactee has announced the launch of a line of interactive t-shirts that combine fashion, SMS and activism through “shirts that text back”.
Reactee allows users to create t-shirts that include a personalized message such “Stop Global Whaling” or “Andrew Keen is a Luddite” that is then complimented by a unique keyword such as SUSHI or MORON on the shirt. People who see the shirt can then respond to it by sending the keyword via SMS to 41411. In return senders receive a custom text message response created by the T-Shirt creator.