Here is a good reminder from Sharon Lee of Richapplefool, a design consultancy based in Sydney, about the need to create environments for humans to experience on the Web. It is easy to get caught up in the eCommerce model of money and product centricity (hey, a new word! Remember, you read it here first). While you may argue that the primary motivation behind Web development is financial gain, how one leads and engages humans is tantamount to ongoing success online.
From Sharon’s article on A List Apart:
It’s not new to say that we now live in an age in which survival in business depends on your ability to communicate effectively through the internet.
What is new is the realization that just having any old website isn’t enough. The quality of your site and the nature of its content are paramount and your ability to communicate with your audience is the key.
A good website is built on two basic truths—that the internet is an interactive medium and that the end user is in fact human. In other words, it is meant to be an experience. As with any adventure, a little strategic thought is needed to ensure that the experience is enjoyable.
How do you promote and engage humans in online environments?
Has it been successful for you? How do you know?