I saw this article by Nate Anderson on Ars Technica about the Google/DoubleClick merger for 3.1 billion.
If your childhood was anything like mine, telling your mom “But everyone at school is doing it!” elicited only a knowing smile and a question about whether you would follow your classmates off a cliff if they all marched over the edge together. “Everyone’s doing it,” you learned, did not necessarily make something a good idea. Still, Google’s willing to dust off the old argument in defense of its proposed merger with DoubleClick.
What are your thoughts regarding this trend? Do you think Google has made a wise decision?