Google and DoubleClick Merger

I saw this article by Nate Anderson on Ars Technica about the Google/DoubleClick merger for 3.1 billion.

If your childhood was anything like mine, telling your mom “But everyone at school is doing it!” elicited only a knowing smile and a question about whether you would follow your classmates off a cliff if they all marched over the edge together. “Everyone’s doing it,” you learned, did not necessarily make something a good idea. Still, Google’s willing to dust off the old argument in defense of its proposed merger with DoubleClick.

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What are your thoughts regarding this trend? Do you think Google has made a wise decision?

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