Trash Talk

One employee with a little inquisitiveness, made a big splash in her part of the green pond.

(By Linda Tischler at Fast Company Blog) It’s not easy being green. Anybody who’s ever really tried to minimize his or her carbon footprint, knows that even when you’re committed to recycling and responsible purchasing, you can be foiled by forces outside your control. You buy a new set of tiny earbuds, and they come encased in a mound of nasty plastic and Styrofoam. You order lunch at the Cheesecake Factory and get a portion big enough for three (the upside: I now feel virtuous instead of cheap for my unrepentant doggie bag habit, and my predilection for tap over bottled water). You buy something online, only to trigger a torrent of unwanted catalogs.

Like many other design firms these days, the folks at Frog Design have been grappling with what sustainability means from a design standpoint. How can they be more responsible in conceiving objects so that they have less of an impact on our natural resources, and the life of our planet?

But recently, one of Frog’s staffers, Ashley Menger, a design analyst in Austin, decided to launch an experiment to see how much trash she, personally, was generating.

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