SEO can be an elusive target.I am rereading, Make Your Contacts Count, by Anne Baber and Lynne Waymon. If you are not prone to handing out business cards and giving people a reason to stay in contact, this book is for you.

I am always in need of reminding, “Why are you making this contact? What is the purpose of the connection? Is it for selfish gain or for partnering and career success on both sides?” (See It’s All About Me article)

I especially like “Targeted Networking” bulls-eye. See if these will help you in your networking and contact management.

Moving from the outer rings toward the center are the following:

These are the random people you meet on a day-to-day basis. Take advantage of time on the plane or in the taxi and give them a reason to remember you.

These are the people you see on a semi-regular basis. Either at the store, son’s soccer game, or other place you frequent. If you needed to, you could find these people again.

These are the people you see regularly at associations or other work/career related clubs. You know something about their work and they know about yours. You have some of their contact information.

These are the people you exchange information with on a regular basis. You know enough about each other to be useful to each other. You have all their contact information.

These are the people you promote and they promote you on a regular basis. You know about them, the quality of their work and their character.

These are the people that know you very well. They know what you do and how you do it. They know where you have been and where you want to go career-wise. They are looking out for you and you for them. These are the people you call upon for advice and counsel.

Additional Reading
Networking For Introverts
Excellence In Self Promotion
Community Jumpers

Grow Your Network And Make Your Contacts Work For YouAdd this book to your Business Library