I read this article in Entrepreneur Magazine and found some of the tips very helpful for controlling what is said about you on the Web. Personal-branding guru, William Arruda, shares some of his expertise on how to control and build your name brand online.
Show Well On Google
Buy the domain for your name. In the future, that’s how we’ll find people and communicate with them.
Control Your Digital Brand
Comment on other blogs and, if you’re articulate, try an audio blog/podcast. Post a lot in order to get ranking in Search Engines. Review books in your field of expertise on Amazon or answer questions in Askville and LinkedIn.
Focus On Your Personal Brand
People will Google you. They want to know about you before they decide to work with or for you.
Control Digital Dirt
Sweep away the negative stuff said about you if you feel it’s unfair. You can also ask other sites to remove negative comments. Finally, make sure there is an abundance of good things said about you so the dirt appears on page 37 of search results.
From Entrepreneur Magazine | By Carol Tice
NOTE: William Arruda sent us this link to his Online Brand ID Calculator. Check it out. I did and scored a 6.8 out of 10.