Apple’s Campus Comeback

From: YPulse | By: anastasia

The folks at Survey U released some data about Macs on campus — it appears they’re making a comeback:

The success of Apple’s student program is a significant contributor to its on-campus momentum, with more than 4 of 5 (83 percent) of Mac-owning students having purchased their Mac under a student plan that includes a free iPod with Mac computers sold to students. Slightly less than a third (30 percent) of Dell’s collegiate sales are made under a student plan, while the remaining computer manufacturers have not fully leveraged the power of student purchase programs.

The impact of the iPod on computer purchase decision-making is undeniable…

read more…

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