Kirsten Dixson and William Arruda provide these six steps to creating and maintaining your personal online brand. Use the steps that make sense for you. Maintaining and controlling your online brand is significant in today’s digital world. There are many who would like to corrupt, steal, or hijack your online identity. Be intentional with what kinds of information and how much information you release.
Write articles or whitepapers, and get them published in online publications that your target audience reads.
Posting comments on others’ blogs is a powerful way to build your brand – yet it’s probably the most overlooked online branding tool. Be sure to link the comment back to your own blog or website if you have one. You could also link it to your LinkedIn or Ziggs profile if you don’t have your own site.
Write press releases about your endeavors and post them to free press release distribution sites like www.prleap.com.
One of the most important elements of your brand environment is your professional network. Since your network can extend your brand for you by spreading the word about your unique value, it’s ideal to get others to write about you online. Also, leverage social networking sites like LinkedIn, Ryze, ecademy, and Facebook.
Use services like Ziggs, LinkedIn, Naymz, and ZoomInfo to create a basic online profile and increase the volume of Google results for your name. If your professional information already appears online, you are likely to have a profile in Zoominfo. To get the most out of these sites, post content that is consistent across all of your profiles and that matches your resume.
William Arruda and Kirsten Dixson are the authors of Career Distinction: Stand Out by Building Your Brand and partners in Reach , a global leader in personal branding for career-minded executives and professionals