My friend, Justin, published a nice little article on strategies he has been developing for clients. Many companies have Marketing Strategies, PR Strategies, Technology Strategies, Business Strategies, and Learning Strategies, but I do not know any that have Blogging Strategies. This would fit nicely within a Learning Strategy… don’t you think, Justin?
Recently I have been turning my attention to blogging strategy for business. And there are some interesting things to observe out of the process that are a tweak on good old fashioned communications planning.
- If multiple blogs are a part of the strategy, you must decide on who the audience is for each one.
- Decide who the author/s should be
- Determine the appropriate tone of voice
- Provide a guide to general direction of the posts and content. If you can outline 50 potential posts before you start you might be onto something – if not, rethink
- Consider frequency and quality of posts
- Integrity of the blog is very important
In Learning Strategies we often talk about leveraging Web 2.0 technologies. We often recommend using Blogs, Wikis, Message boards, Chat sessions, and Social Networking. Yet, the idea of a complete strategy around blogging is intriguing.
What do you think?