Sebastian Barros, at Penn Olson, has put together a nice list of 38 free tools for monitoring social media. Evaluating return on investment (ROI) or, for social media enthusiasts, return on engagement (ROE) is a must! Seeing results is often challenging for many that want to get a handle on what is happening related to their online brand.
Check out Sebastian’s article and be sure to visit the links to the resources listed. I think you’ll find some that will definitely need to be added to your tool box.
If this was helpful, let me know by commenting below. Enjoy!
WeirdGuy Creative 
This is not going to be close. Coakley will win because the unions will drag everybody out, everybody, even if they have to open graves to do it. No way is Obama going to get Tea Bagged on Tuesday!