Sebastian Barros, at Penn Olson, has put together a nice list of 38 free tools for monitoring social media. Evaluating return on investment (ROI) or, for social media enthusiasts, return on engagement (ROE) is a must! Seeing results is often challenging for many that want to get a handle on what is happening related to their online brand.

Check out Sebastian’s article and be sure to visit the links to the resources listed. I think you’ll find some that will definitely need to be added to your tool box.

If this was helpful, let me know by commenting below. Enjoy!