The company I work for, Five Q, has Subject Matter Experts or SMEs (pronounced “smees”) on a variety of topics. Our staff has expertise in web and marketing related areas, including but not limited to web strategy, usability, SEO, social media, information design, mobile strategy, user experience, email marketing, and project management. Our SMEs are continually researching new trends and directions in web technology. The distinguishing factor between a trend and a direction is that trends come and go, but a direction is a solid shift and movement in web usage and technologies. For our client partners, here are some of the prominent directions we see for 2011 are:
- Mobile-optimized Websites: Web users are “going mobile” at an alarming rate. If you do not have your web content optimized for this platform, you will be behind the curve.
- Social Customer Relationship Management (CRM): Are you prepared for inbound marketing? Traditionally, we think of marketing as outward focused, but good customer service creates influence that leads to word-of-mouth marketing to generate sales and donations. Are you making an impact?
- Online Brand Management: How are you managing your online brand? Does your audience perceive you as relevant or as a “has-been”? What do people think of when they think of your brand? Taking control of your online reputation is something you can and should do.