UX ROI Case Study

Light The Fire of UX ROI - match imageSee how user experience principles and research in cognitive psychology created a 65% increase in revenue. Several of the principles and practices applied were:

  • Psychology of Color
  • Navigation Design
  • Information Architecture
  • Gestalt principles
  • Content Strategy
  • Occulometric principles
  • Navigation and Marketing graphics
  • Editorial styles
  • Page element placement
  • A/B Testing

Read the article then answer: What other UX principles do you see at play here?



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