Google Soon To Add Mobile UX To Ranking Algorithm

The implications could be enormous for every site on the Web that competes for Google ranking. Good UX is more than look and feel. Make sure you have a seasoned UX professional on your team to maintain a strong Web presence.

Google can currently look at the user interface and not just see specific font sizes but see how a user would see the fonts on different mobile devices. Google is also able to see how a user will see how a page scrolls on a mobile interface; are the buttons large enough to click on; is the interface confusing to mobile users?

If the mobile version of a website has tiny fonts, once GoogleBot renders the page, it can see that because it actually renders the page as a user would. For example, if the HTML has a 14px font size, then once rendered with JavaScript and CSS, it might have modified those to 8px instead. This on a tiny view-port could lead to a bad user experience.

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