Information Architecture #1: Seek and You Will Find

While working through a new training workshop on “Information Architecture 101”, I remembered this series of articles I wrote. They are just as relevant now as they were when I first wrote them. Enjoy!

WeirdGuy

Gathered information types.You have your templates redesigned, you have your content in place and you’ve launched your “new and improved” Web site. You have had some good traffic but you keep getting emails from users stating they have problems finding what they are looking for on your site.

What is the problem? The site makes sense to you. You know how items and sections are arranged and organized. Why do you continue to get these kinds of emails? Suddenly, you remember having heard someone use the term information architecture. You didn’t know exactly what it meant at the time and therefore discarded it as just another techno buzz-word.

Information Architecture (IA) is one of the more subtle yet profound disciplines in Web site development. At its basic level, IA specifies how users will find content on a site. It defines the organization, navigation, labeling and searching of content. IA can be…

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