Last week we discussed gathering any and all information for your Web site redesign and its overall benefits to your organization and workflow processes. This was one of the first steps in the discipline of Information Architecture (IA). This week we will take the next step and discuss aligning your information.
It should become evident, as you have been gathering, digitizing, and formatting your information that your organization is on the right course or in need of a course correction. As you look over the material that has defined your organization in the past and the services you’ve provided, compare it with the current strengths, mission, goals of your staff, and business model. More often than not, you will find there are some disparaging differences – a gulf between what you thought your company did and what reality shows to be true.
Refine and Align
As a result of this…
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