Show me don’t tell me
Creating strategic documents in a visual (infographic) format communicates vision quickly and easily. Vision maps incorporate historical data, current realities, and future opportunities to C-level stakeholders, staff, supporters, and customers. As part of an overall digital vision and strategy it was imperative to mobilize the organization toward new business goals and a clear vision behind the desired changes. Through vision mapping I was able to quickly win over the management and staff by graphically displaying strategies and tactics. These “maps” provided clear direction and were a catalyst for action.