Google Soon To Add Mobile UX To Ranking Algorithm

The implications could be enormous for every site on the Web that competes for Google ranking. Good UX is more than look and feel. Make sure you have a seasoned UX professional on your team to maintain a strong Web presence.

Google can currently look at the user interface and not just see specific font sizes but see how a user would see the fonts on different mobile devices. Google is also able to see how a user will see how a page scrolls on a mobile interface; are the buttons large enough to click on; is the interface confusing to mobile users?

If the mobile version of a website has tiny fonts, once GoogleBot renders the page, it can see that because it actually renders the page as a user would. For example, if the HTML has a 14px font size, then once rendered with JavaScript and CSS, it might have modified those to 8px instead. This on a tiny view-port could lead to a bad user experience.

Read more >

New Look & Feel

Finally bringing WeirdGuy blog into the present. I will be playing with the look and feel of the blog over the next couple months but you can still expect the regular awesome content you are used to. Don’t worry, the blog should continue to be responsive to the device you are reading on. Drop me a note and let me know if there is anything you’d like to see or miss from the old blog design.

Cheers!

-eb

Repost: A Reply To Greg Zapar’s Article On UX Hiring Strategy

I came across this post on We Can Only Be The Future. The article resonated with me as I had a very similar discussion at lunch today with a tech recruiter. Here are a few nuggets:

  • Articulate your organization’s UX strategy in a manner that illuminates the challenges and opportunities that would be involved in me, taking a career step in your direction. Be bold, explicit, brief and transparent.
  • Great UX comes from people committed to helping others meet challenges and achieve their goals. Tell me how you set up employees for success and are committed to increasing opportunities for me to help create value.
  • Let the people I would interact with most often and that I will rely on if I join the team, write the majority of the job description and be involved in the process of interviewing me.
  • Although there is an passionate debate about the boundaries of User Experience Design, there is little debate about what UX Is NOT. Avoid any language or responsibilities that makes it look like your concept of UX is Programming, Business Analysis, Web Design, Marketing, Project Management, Community Management or, Sales….

I hope you find it informative – read more >

UX ROI Case Study

Light The Fire of UX ROI - match imageSee how user experience principles and research in cognitive psychology created a 65% increase in revenue. Several of the principles and practices applied were:

  • Psychology of Color
  • Navigation Design
  • Information Architecture
  • Gestalt principles
  • Content Strategy
  • Occulometric principles
  • Navigation and Marketing graphics
  • Editorial styles
  • Page element placement
  • A/B Testing

Read the article then answer: What other UX principles do you see at play here?

 

UX Book List – Start Building Your Library Today!

100 Must-read books on analytics, design, information architecture, usability and UX

Thanks to Craig Tomlin for curating this comprehensive list of books. These are the books that you must read if you want to know the who, what, where, why, when and how of User Experience. And before you ask, no, you don’t have to read them all. Just use this handy-dandy list to refer to books on the subject of interest. More >

What other books would you add to this list? Let me know.