Check out Alan’s post on selling UX to your leadership or potential client. Be warned – you first need to know the numbers and how that equates to the value you bring. Do your homework and then pitch your solution.
Originally posted on Clunky - Alastair Simpson:
If you want to get bigger budgets for your UX work, you have to look at the problem from the eyes of your manager and even their manager. Just as you look at interfaces from the point of view of your users, what angle is your boss looking at the problem from? And what is your hook that will make them sit up and listen to you? An exit rate of 10% due to poorly formatted error messages and form fields? Or $2 million dollars in lost revenue? Which is more compelling to your manager? You have to frame your arguments in terms that will appeal to your boss, or face always feeling like they are never listening and you are not getting the budgets you deserve.
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